How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? Among Equals’ Nick May explains how to strike the balance. Global environmental action NGO WRAP… Read More »Among Equals designs broken but hopeful new identity for WRAP
The global studio’s rebrand for the Swiss Center for Design and Health brings the centre’s pioneering healthcare to life with striking visuals and a clear, accessible identity. We discover more. It’s often assumed that B2B… Read More »Proving B2B Can Be Beautiful: Base Design’s new identity for the SCDH
The Alchemist is ice cream done differently, from the packaging to the flavour itself. We learn more about this spooky treat just in time for All Hallows’ Day. Independent creative agency JDO has unveiled their… Read More »JDO serves up deliciously disturbing ice cream concept for Halloween
You don’t have to be a professional athlete to appreciate the iconicity of the Gatorade water bottle. The green body and orange cap with the bold “G” logo emblazoned on the side has been a… Read More »The Classic Gatorade Water Bottle Gets the AI Treatment
When I read that Harvard professor Howard Gardner conducted a five-year study of college students and found that 45% have a transactional attitude towards their college education, it caught my attention. He states that our… Read More »Transform, Not Transact
This month, Comic Sans celebrates its 30th birthday. Yes, the typeface we all love to hate is now barrelling toward middle age. Cue the collective groan. But, but! We’d be remiss if we didn’t pay… Read More »For Comic Sans’ 30th Birthday, a Reconsideration?