Tasked with turning a niche motorsport into a global cultural force, Zag crafted a brand strategy and identity for the World Supercross Championship that’s as gritty, distinctive and fan-driven as the sport itself. Sport is… Read More »Zag revs up the World Supercross Championship with a brand built for dirt, culture and global growth
It’s been nearly sixty years since Black Sabbath’s tension-filled guitar riffs heralded heavy metal’s arrival in Birmingham and the global music culture. Tony Iommi, the band’s guitarist and founding member, is often called the godfather… Read More »A Type & Roots-Led Identity for the Godfather of Heavy Metal
Debbie Millman’s ongoing project “What Matters,” an effort to understand the interior life of artists, designers, and creative thinkers, is now in its third year. Each respondent is invited to answer ten identical questions and… Read More »What Matters to Andres Nicholls
While looking through boxes of magazines, I recalled recieving Illustration 63: Zeitshrift Für Die Buchillustration (1978-2000), published by Edition Kurt Visel and carefully edited by Wisel. It covered the woodcut, linocut, engraving, and black and… Read More »The Daily Heller: A Magazine That Put Illustration First
Industrial designer Piotr Woronkowicz steps into his role as Pentagram’s first product design partner in New York, bringing a tactile, intuitive, and sustainability-minded approach to an increasingly digital world. Pentagram’s partner appointments are always a… Read More »New partner appointment marks a new chapter for Pentagram New York
Muse Group – the company behind some of the world’s most popular music-making tools – has repositioned around the idea of the emotional power of creative expression. Muse Group might not be a household name,… Read More »Collins rebrands Muse Group as a creative fluency company for the next generation of musicians