Gen Alpha and Food. Image licensed via Adobe Stock As the UK’s HFSS restrictions take hold, food brands are losing their oldest emotional shortcuts. In this opinion piece, Loren Aylott of Manchester creative agency Dinosaur… Read More »The generation advertising can’t sweet-talk
A new design-led cocktail book for Burma Burma Restaurant reframes non-alcoholic drinking as expressive, rebellious and anything but restrained, drawing on Burmese subcultures, travel journals and DIY punk aesthetics. Dry January has a habit of… Read More »New spirit-free cocktail menu takes cues from punk zines and sober rebellion
The patchwork feel of the identity was chosen to celebrate the beauty and power of diversity, without distracting from the data itself. Pentagram is behind the visual identity for the UK’s first tool for measuring,… Read More »Pentagram designs identity for first-of-its kind gender equality mapping tool
As running culture continues to grow in popularity, ASICS’ latest global campaign leans into joy and unexpected lightness, pairing everyday exercise with a classic Beach Boys soundtrack. Running has rarely felt more culturally loaded, with… Read More »ASICS taps ‘Good Vibrations’ for global campaign celebrating the mental lift of movement
How many of you understand the mechanics, no less theory, of cryptocurrency, blockchain and Bitcoin? As hard as I concentrate, I am clueless, other than to say I understand it is not merely a new… Read More »The Daily Heller: USE CASE Magazine is Champing at the Bitcoin
Are we less productive in the creative industries? Image licensed via Adobe Stock Why does it take more people to complete a project than it used to? When Joy Nazzari, founder of DNCO, sat down… Read More »Is there a productivity crisis in agencies we’re not talking about?