The executive director explains how this Pentagram-led identity avoids tech design cliches, leading to something quite different and original. After writing about design for some decades now, it sometimes feels like I’ve seen it all.… Read More »Nabiha Syed on how Mozilla Foundation’s rebrand signals a spirit of ‘defiant optimism’
Working with STOP THE TRAFFIK and Justice & Care, Fold7Design has created a captivating identity for the first Freedom Games, which aims to unite businesses and individuals to take a stand against human trafficking. Fold7Design… Read More »Fold7Design brands the inaugural Freedom Games to rally global action against modern slavery
The European Travel Commission and Visit Europe have unveiled a strategic repositioning by Lantern, swapping “sustainable” for “responsible” travel and flipping the script from guilt to upgrade. It’s no secret that the word “sustainable” has… Read More »Lantern rebrands ‘sustainable travel’ for Europe turning duty into desire
This industry perspective is by Talia Patapoutian, research lead at Red Antler. Indulge me for a moment: imagine you’re standing inside the walls of Game of Thrones‘ Winterfell, with centuries of heroes, traitors, myths, and… Read More »Lessons in Immersive Branding from Sci-Fi and Fantasy
It’s been 35 years since the Americans with Disabilities Act became federal law, improving the accessibility of our public spaces, from travel to employment to how we build our cities. The legislation also brought greater… Read More »Type Steps Up as a Model for Empathy & Inclusivity in Our Everyday Lives
Debbie Millman’s ongoing project “What Matters,” an effort to understand the interior life of artists, designers, and creative thinkers, is now in its third year. Each respondent is invited to answer ten identical questions and… Read More »What Matters to Jac Mansour