There’s a familiar anxiety humming beneath much of today’s creative output; a quiet question about authorship, originality, and what remains distinctly human in an era increasingly shaped by machine intelligence. It’s a tension that many… Read More »OFFF x Uncommon: The Future of Creativity Isn’t Artificial; It’s Cultured
It’s a fresh ‘pearing’ from The 2Craigs with this week’s installment of Project 2, a year-long back-and-forth between photographer Craig Cutler and illustrator Craig Frazier. Each new exploration responds to the last, stripped of planning… Read More »Project 2 | Dialogue : The 2Craigs
I see a lot of branding work through my writing here at PRINT, and a lot of good branding work at that. Even the good branding can often times feel formulaic or derivative though; something… Read More »This Climbing Gym in Portugal Has an Unexpected Brand System Built on Brush Lettering and Collage
isolarri books take their name from the extinct genre of Venetian Renaissance “island books.” “Month to month, they map the extremes of human knowledge and creative endeavor, assembling the perennial legends and emerging icons—scientists and… Read More »The Daily Heller: Allen Ginsberg in My Pocket
Walmart has unveiled a comprehensive rebrand of its private label portfolio—and what’s striking is just how massive the scale truly is. Tucked within the press release is a detail that’s easy to overlook: this is… Read More »Walmart’s Private Label Brand Steps Into the Spotlight with a Vibrant Redesign
The return of Paris Hilton to a Carl’s Jr. commercial should, on paper, read as a familiar exercise in nostalgia. The original 2005 spot, equal parts spectacle and provocation, was engineered for a media landscape… Read More »Deepfakes, Fast Food, and the Future of Taste