Forget cacao percentages and tasting notes of tree bark… Bournville is back with a brilliantly silly campaign that aims the pomp and pretension of dark chocolate culture. 2025 is fast becoming the year of the… Read More »Cadbury pokes fun at dark chocolate snobs in Bournville’s first ad since the ’70s
Image licensed via Adobe Stock What are the human skills that’ll make you irreplaceable in an AI world, and how do you get better at them? One of the joys of being a journalist is… Read More »How creatives can double down on the skills AI will never replace
Image licensed via Adobe Stock Security calls, but your heart says stay put… what should you do? In the first of a new series, the Creative Boom’s community weighs in with its collective wisdom. Welcome… Read More »For freelancers facing a crossroads, what’s the best next step?
Alejandro Bernal – stock.adobe.com The leading YouTube producer explains how the new guidelines should protect us from a deluge of AI slop. Let’s not beat around the bush: tech giants don’t always have the creative… Read More »Molly McDonald on why YouTube’s new AI rules matter to creatives
Bamp-badamp-ba-danna-damp, ba-danna-damp! MTV’s sonic signature by Jonathan Elias To borrow from Longhi on Caravaggio, there was life before MTV and life after and the two were not the same. Indeed, if I simply mention some… Read More »The MTV Effect
The flatpack favourite has landed in Brighton & Hove and is making friends with the locals… starting with the area’s most notorious residents. In a new campaign, the Swedish giant pays playful tribute to the… Read More »IKEA Brighton opens with a love letter to the city’s most divisive locals