There was a time when packaging was dismissed as functional or forgettable, but now it’s evolved into one of the most emotionally charged and culturally revealing areas of creative work. As Pentawards marks 20 years,… Read More »Why packaging is one of the most powerful spaces in contemporary design
As audiences grow increasingly curious about how things are made, Volvo’s latest electric SUV campaign leans into transparency and process. We’re living in a time where behind-the-scenes content can generate as much intrigue as the… Read More »Volvo and AKQA pull back the curtain on electric car-making with documentary-led EX60 launch
A star-studded, high-octane campaign introduces Oakley Meta’s Performance AI Glasses as a new competitive tool for athletes. Oakley Meta is making its Super Bowl debut with a campaign by Mother Los Angeles that positions performance… Read More »Oakley Meta brings ‘Athletic Intelligence’ to the Super Bowl stage
When done well, design becomes inseparable from the message itself— and that’s what makes these reports so rewarding to create. Erin Grandmaison, Senior Graphic Designer at Bruce Power With the 2026 PRINT Awards in full… Read More »Checking in on PRINT Award Winner Erin Grandmaison of Bruce Power
Adobe is bringing together the creative industry’s leading lights to navigate what happens after the hype dies down and the real work begins. Getting exhausted by the AI conversation? I’m not surprised: so much of… Read More »Inside Adobe’s Creative Collective: A thoughtful look at AI’s role in creative work
The photo was of a distraught child, with a face betraying not only pain and fear but stupefaction at being the victim of a fight started and waged by unknown adults. The still photo was… Read More »Frames That Force Us to Look