With a focus on clarity, motion and modularity, Pentagram’s new identity for TwelveLabs transforms complex AI technology into a compelling visual language that balances intelligence with warmth. Pentagram’s latest project introduces a striking new identity… Read More »Pentagram crafts a smart, elegant identity for AI video pioneer TwelveLabs
For illustrator Sergio Membrillas, creativity is a conversation between past and present, tradition and innovation. Based in Valencia, he speaks to us about navigating a 13-year career, balancing commercial work with personal authenticity, and why… Read More »Sergio Membrillas on the art of staying true: Illustration, evolution, and finding joy in the process
Flow State is a new content series that spotlights music’s power to unlock focus, emotion and peak creative performance. For most of us, music is a background hum that we tap into for motivation, relaxation,… Read More »OCD and AlphaTheta Team Up with HUCK to Explore Creativity and Flow States Through Music
Every June, the global creative elite descend upon the French Riviera not just for the rosé and the yacht parties, but for something far more combustible: the potential to redefine the future of creativity. The… Read More »Do We Still Need Cannes? Uncommon Creative Studio Makes the Case for Yes
The gateway to summer, June feels like the archetypal month for postcards, for sending a “Look where I am” or “Wish you were here” message on a piece of card stock with a glossy photo… Read More »Connecting Dots: Send a Rainbow or a “P”
The customer is at the heart of what we do as marketing, design, and branding practitioners. Without customers, businesses (our clients) will fail. It’s one thing to know the principles of our field of work,… Read More »Making Consumer Insights Count Beyond the Brief