Former Stromer Co-CEO Tomi Viiala Reveals New categories becoming new desires, Not Affordability, and Why Viiala Is Building A Brand New Industry Category
As the cycling industry continues to lean toward cheaper mobility, former Stromer Co-CEO Tomi Viiala argues that the most significant opportunity in two-wheel mobility today is one the market most often underestimates: the luxury segment.… Read More »Former Stromer Co-CEO Tomi Viiala Reveals New categories becoming new desires, Not Affordability, and Why Viiala Is Building A Brand New Industry Category




