Technologies

Joyday Ice Cream Won World Dairy International Award and Demonstrated Global Competitiveness with Peak-season Marketing Success in Indonesia

  • by

​ JAKARTA, Indonesia, Aug. 13, 2025 /PRNewswire/ — Joyday, an ice cream brand owned by Yili Group, enjoyed a successful summer in 2025. The brand not only won prestigious international awards but also achieved outstanding… Read More »Joyday Ice Cream Won World Dairy International Award and Demonstrated Global Competitiveness with Peak-season Marketing Success in Indonesia

Happiness is the new brand currency: 8 in 10 Asia Pacific consumers rely on brands for unique, transformative experiences

  • by

​ Younger generations in Asia Pacific — Millennials (89%) and Gen Z (86%) — are driving the shift towards experiential brand engagement in the transformation economy 60% of respondents in Asia Pacific prioritise rewards that strengthen ties… Read More »Happiness is the new brand currency: 8 in 10 Asia Pacific consumers rely on brands for unique, transformative experiences