Happiness is the new brand currency: 8 in 10 Asia Pacific consumers rely on brands for unique, transformative experiences
Younger generations in Asia Pacific — Millennials (89%) and Gen Z (86%) — are driving the shift towards experiential brand engagement in the transformation economy 60% of respondents in Asia Pacific prioritise rewards that… Read More »Happiness is the new brand currency: 8 in 10 Asia Pacific consumers rely on brands for unique, transformative experiences





