It’s a cliché because it’s true: in the fashion world, you’ve got your show ponies and you’ve got your workhorses. We mean it as a compliment when we say that Samira Nasr truly earned her place at the helm of the 156-year-old institution, Harper’s Bazaar.
Don’t get us wrong. Samira is seriously glamorous—she’s the kind of woman who phrases like “effortless chic” were invented to describe. But she did not cruise to her current perch on connections and camera-readiness alone. Rather, she worked her way up, attending J-school at NYU, then making her way through the fashion closets of Vogue, Mirabella, Vanity Fair, InStyle, and Elle—where we met in the trenches, and got to see firsthand how she mixes old-school, roll-up-your-sleeves work ethic and her own fresh vision.
I just want to bring more people with me to the party.
When Samira got the big job at Bazaar in 2020, she became the title’s first-ever Black editor-in-chief. The Bazaar she has rebuilt is as close as a mainstream fashion magazine gets to a glossy art mag, but it is far from chilly. As she has long put it, “I just want to bring more people with me to the party.” Which, when you think about it, is a brilliant mantra for a rapidly-shifting era in media and culture. How to keep a legacy fashion magazine going circa 2025? Drop the velvet rope.
The timing for this mantra could not have been better. After her first year in the role, Bazaar took home its first-ever National Magazine Award for General Excellence.
In our interview, Samira talked about remaking one of fashion’s most legendary magazines—plus, jeans, budgets, and even the odd parenting tip. We had fun, and we hope you do too.
Read the full transcript here.
Introducing our newest show, The Next Page Pod, featuring a conversation with former designer—books at Knopf, magazines and more at Martha Stewart Living, apps at The New York Times—and now bookstore proprietress Barbara deWilde.
Print Is Dead (Long Live Print!) is a podcast about magazines and the people who made (and make) them. Magazines that combined thought-provoking attitudes and values with a distinctive look and feel, and cast a long and powerful shadow on American culture and public discourse. Hear stories and learn lessons from legendary designers, editors, writers, publishers, photographers, illustrators, photo editors, and more—stories and lessons that capture a magical history of innovation and inspiration, and that point the way forward. We’ll go deep into the lives and careers of this astonishingly talented group of creators, and tease out what these giants—past and present—have to teach the next generation of creators.
If you’re in the magazine business—if you’re in any business focused on content creation—this podcast is for you.
This episode is made possible by PIDLLP sponsors Commercial Type, Mountain Gazette, and Freeport Press.
The team behind Print is Dead (Long Live Print!) also produces The Full Bleed, a podcast about the future of magazines and the magazines of the future.
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