A visual project inspired by Dante Alighieri’s Divine Comedy. In it, the author turns Rams’ ten principles of good design inside out and turns them into ten circles of design hell.
“During my research, I built a system of peculiar sins. For those who can’t see that they’ve been wandering down the same path for years. For those who mindlessly run after trends. For those who draw attention to distract from meaning. For those who steer others down false paths,” – Alina Kompa.