— HMRC is starting to ramp up the pressure on small business owners, having just sent out a missive warning ‘Act now: 864,000 sole traders and landlords face new tax rules in two months’. You can almost begin to feel the collective quake of panic.
Yes, from 6 April 2026, MTD (Making Tax Digital) for Income Tax Self Assessment (ITSA) becomes mandatory for business owners who file tax through Self Assessment and earn over £50,000. Sole traders and landlords will need compliant software to handle four quarterly updates plus their annual return and crucially keep digital records continuously, not just at year end.
That’s why the tax SaaS market has exploded, but while many providers promise MTD ‘made easy’ or ‘in a few clicks’, ANNA Money is taking a very different approach: MTD that’s genuinely done for you.
Led by co-founders and co-CEOs Eduard Panteleev and Boris Diakonov, ANNA is setting a new benchmark for hands-off, AI-powered tax compliance where, once you sync your bank account, the work simply happens in the background and you don’t even need to think about it.
MTD that’s actually Done For You
ANNA’s MTD-ready Self Assessment software is designed for self-employed professionals and small businesses who don’t want another tool to manage – they want the problem gone.
Unlike platforms that still rely on manual tagging, spreadsheets or regular user input, ANNA’s Auto Accountant uses AI to automatically categorise transactions, track income and expenses, and prepare MTD-compliant records as soon as your business bank account is connected.
There’s no ongoing admin, no quarterly panic, and no remember-to-update-your-books routine. ANNA’s Auto Accountant does the work continuously, so users are always up to date without having to think about it.
Explore ANNA’s MTD-ready Self Assessment tools here:
https://anna.money/plus-taxes/self-assessment/
Self Assessment Without the Stress
For millions of sole traders, Self Assessment has long been one of the most time-consuming and stressful parts of running a business. Manual record-keeping, missed expenses and last-minute filings often lead to errors, penalties and wasted hours.
ANNA changes that entirely.
Once a user syncs their bank account, ANNA’s AI automatically tracks income and expenses in real time, keeps digital records fully MTD-compliant, prepares quarterly updates for HMRC, and builds the final Self Assessment return automatically.
The result is MTD compliance that runs itself.
ANNA is offering free MTD Self Assessment quarterly filings for sole traders and landlords, with no hidden conditions. New customers also receive their full MTD Self Assessment, including the final return and ANNA’s Auto Accountant, completely free in the first year.
That means quarterly updates are already prepared and ready to submit literally without the user having to lift a finger.
Boris Diakonov, co-founder and co-CEO of ANNA Money, says: “Small businesses are already operating digitally. They’re invoicing online, getting paid faster and managing cash flow in real time. MTD should work the same way. With ANNA, once your bank account is connected, compliance just happens. By offering free MTD quarterly filings, we’re making sure neither cost nor complexity gets in the way.”
MTD for ITSA: Why doing nothing IS now an option
From April 2026, MTD for Income Tax Self Assessment will be mandatory for UK sole traders and landlords earning over £50,000. ANNA’s MTD-ready service allows users to prepare well in advance, not by learning new processes, but by removing the need for processes altogether.
Rather than scrambling to understand new rules or manage quarterly deadlines, ANNA customers can transition now and trust that their records and submissions are being handled automatically by software built to evolve alongside HMRC’s requirements.
“MTD for ITSA doesn’t need to add work,” says Eduard Panteleev.
“We built ANNA so tax compliance runs in the background. Sync your bank account, and the rest is handled for you, accurately, automatically and affordably.”
Visit ANNA or go directly to Self Assessment with ANNA to start your free first year today.
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