Giorgetti and Maserati have brought their ongoing design collaboration to Dubai, marking a new chapter for the partnership in the Middle East. Presented inside the Al Tayer Motors Maserati showroom, the Giorgetti Maserati Edition furniture collection and the one-off Grecale Maserati Giorgetti Edition car highlight a shared commitment to Italian craftsmanship, performance, and design excellence.
Behind, the Nereide modular sofa is paired with the Ploto coffee table and the sculptural Seidon sofa, anchoring the first living composition with a strong yet fluid presence. In the foreground, the Seidon sofa sits regal next to the Sibilia side table.
Inside the showroom, the furniture collection unfolds as an immersive narrative told through three distinct living compositions. Rather than a traditional showroom display, the installation stages the pieces as lived-in environments, allowing the collaboration’s design language to be experienced through atmosphere, proportion, and materiality.
Inspired by Maserati’s iconic Trident – rooted in Neptune, god of the sea and wind – the presentation conveys a sense of dynamism and movement. References to flowing water, powerful winds, and underwater worlds translate the automotive brand’s identity into a softer, interior expression shaped by Giorgetti’s craftsmanship.
Tying the three compositions together is the Neomeris rug, hand-tufted in bamboo silk with a flowing sea-wave motif.
The Dubai debut also signals an important milestone for Giorgetti, ahead of the opening of its first monobrand store in the city. Slated to open in 2026, the Richard Meier–designed building will be managed by local partner Atelio, the design division of Vivium, further cementing Giorgetti’s presence in one of the world’s capitals of luxury and innovation. After debuting in Milan, Paris, London, and New York, the collaboration’s arrival in Dubai signals its continued global momentum.
Lorelei sofas with Floria low table, Otto poufs, Aei and Kukei cabinets, Upward lamp, Neomeris carpet and Atmosphere accessories.
Lorelei armchairs with Spark coffee table, Shibusa cabinet, Kendama lamp, Light carpet and Atmosphere accessories
Nereide sofa with Ploto and Sibilia coffee tables, Clori armchair, in the middle Ligea coffee tables, G-code console, Libra lamp, Neomeris carpet and Atmosphere accessories
Floria table with Plume chairs, Charlotte cabinet, Water lamp, Blow sculptures, Panopea carpets and atmosphere accessories
To learn more about the Giorgetti x Maserati collection, visit giorgettimeda.com.
Photography courtesy of Giorgetti.