Ethos Media & Marketing LLC releases guide helping SMBs publish content on USA Today and Associated Press. Resource details three-step methodology for content creation, repurposing, and distribution across 400+ platforms.
— Ethos Media & Marketing LLC has released a guide addressing how small to medium-sized businesses can get content published on USA Today and the Associated Press. The resource provides actionable strategies for SMBs seeking to leverage high-authority platforms that typically remain out of reach for companies without established media connections. Industry research indicates that a feature in USA Today can significantly increase nationwide brand awareness and customer inquiries, making strategic placement on such platforms a valuable opportunity for businesses aiming to expand their market presence.
More details can be found at https://trycatalyst.ai/app/premium
The guide emphasizes the scale and reach these platforms offer. USA Today reaches over 123 million consumers monthly across print and digital channels, while AP distribution extends content to millions of contacts, including major newspapers, radio stations, and online platforms nationwide. For SMBs competing in crowded markets, access to audiences of this magnitude represents a competitive advantage that independent efforts rarely achieve, particularly when building credibility and trust with potential customers.
Central to the guide is Ethos Media’s three-step methodology: create, repurpose, and distribute. The company helps businesses transform single content ideas into multiple formats—videos, articles, infographics, podcasts, slideshows, and audio ads—then distributes them across more than 400 sites. This network includes Google News-approved sites, Fox News affiliate sites, Digital Journal, AZ Central (USA Today), and over 100 premium news networks, ensuring that content reaches diverse audiences through channels that carry editorial weight and search engine authority.
The business impact of strategic placement on high-authority platforms is demonstrated through customer results. A medical device brand working with Ethos Media increased traffic by approximately 20,000% over one year, growing from $48,000 to $735,000 in monthly sales—an $8.3 million annual increase. This outcome underscores the ROI potential when content distribution aligns with buyer research behavior, particularly given that approximately 85% of consumers conduct online research before making purchasing decisions. Visibility on trusted platforms during this research phase directly influences conversion rates and sales velocity.
The guide addresses practical barriers SMBs face when attempting to secure placement on major platforms. It covers content creation techniques optimized for editorial standards at USA Today and AP, repurposing methods that maximize the value of each piece of content, and direct distribution pathways to premium news networks. Most SMBs understand the value of appearing on authoritative sites but lack clarity on what content editors accept and how to navigate submission processes. The guide fills this gap by translating platform requirements into implementable steps that marketing teams can execute without specialized media relations expertise.
SMBs and marketing professionals can access the guide through Ethos Media & Marketing LLC’s website. The company specializes in removing the complexity from high-authority platform publishing, offering both educational resources and full-service support through its CATALYST program. This program provides DFYcontent creation and distribution designed to generate ongoing increases in targeted traffic from search engines and referral sources. By systematically publishing content across hundreds of trusted sites, businesses build the online presence necessary to compete effectively in digital markets where visibility determines market share.
For more information, visit https://www.ethosm2.com
Contact Info:
Name: J. Marcus Howard
Email: Send Email
Organization: Ethos Media & Marketing LLC
Address: DC – MD – VA – LA – FL, Washington, DC 20001, United States
Website: https://www.ethosm2.com
Source: NewsNetwork
Release ID: 89179593
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