Modern Gents Surpasses One Million Customers, Signals Shift in Ring Buying Habits

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Modern Gents has surpassed one million customers, offering affordable, conflict-free rings for engagements, milestones, and everyday wear. With over 325 million impressions and 258 million video views in the past year, the brand is reshaping jewelry buying through transparency, simplicity, and direct connection with customers.

— Modern Gents, a direct-to-consumer jewelry brand offering affordable rings made from conflict-free materials, has surpassed one million customers, affirming a widespread desire for ethically sourced, financially accessible alternatives to traditional diamond jewelry.

Founded by Mike Lastrina and Myran Mahroo in 2017, Modern Gents began with a conversation about why wedding rings cost as much as a down payment. That conversation led to action. They launched a brand that questioned why love needed a price tag attached to it. Since then, Modern Gents has offered rings that reflect personal milestones, relationships, and self-worth, without the debt.

Over the last 12 months, Modern Gents has generated 325 million impressions across all social platforms, with 258 million video views and nine million points of engagement. Instagram has fueled much of this surge, delivering 245 million impressions, 175 million video views, and 7.3 million interactions. A three percent engagement rate reflects a customer base that does more than scroll. They respond.

The company’s success is rooted in a clear product offering. Modern Gents sells rings crafted from high-grade diamond simulants and alternative metals, priced accessibly, and shipped directly to buyers. There is no retail pressure, no smoke and mirrors. Their customers buy rings for proposals, anniversaries, promotions, or simply because they want one.

This approach has resonated with a generation that values meaning over convention. Some people want a traditional ring, others want one they can wear during travel or pregnancy. Many are choosing jewelry for themselves without waiting for a partner. That mindset has helped turn first-time buyers into loyal customers who return for different styles, different occasions, and sometimes for no occasion at all.

Lastrina sums it up simply: “People should feel proud of their rings because of what they mean, not because of how much they cost.”

Visit Modern Gents to know more about their product offerings and current promotions.

About Modern Gents

Modern Gents is a direct-to-consumer jewelry company offering affordable, conflict-free rings for engagements, weddings, and everyday milestones. The brand was created to make quality rings accessible without financial pressure or outdated traditions.

Contact Info:
Name: Mike Lastrina
Email: Send Email
Organization: Modern Gents
Phone: (800) 619-7078
Website: https://modgents.com/

Release ID: 89160832

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