PRINT Awards Honorees in Brand Identity & Identity Systems, Brand Campaigns, Branding Collaborations, Logo Design, and Packaging Design
Our 2025 PRINT Awards jury was chock-full of the industry’s leading design and branding minds. For Brand Identity & Identity Systems, we welcomed Shalya Hunter, Esther Li, and Hillel Hurwitz. Mike Perry, Scout Driscoll, and Courtney Brown Warren considered Brand Campaigns. Courtney Jimerson, Jessie McGuire, and Chay Schmidt brought their experience to Branding Collaborations, while Logo Design was helmed by Adam Vicarel, Lara McCormick, and James Martin. Last, but certainly not least, Packaging Design was juried by Jada Britto, Gage Mitchell, and Juan Carlos Martinez.
Keep scrolling to learn more about the designers and teams behind award-winning work that encompasses branding in all its glory.
Branding Campaigns
First Place – SXSW 2025 – Cosmic Cowboy
Guerilla Suit – Reece Ousey
Founded in 1987, SXSW is a renowned festival celebrating the intersection of interactive, film, and music industries. It brings together creative minds from around the world through sessions, showcases, and exhibitions, proving that great ideas emerge when diverse voices connect.
Since 2021, Guerilla Suit has helped shape SXSW’s visual identity through annual themes and updated design systems. For 2025, they created a psychedelic look inspired by Austin’s eclectic spirit—honoring the city’s creative roots while signaling the brand’s bold, global evolution.
Second Place – Lasso Motel Campaign
Caliber Creative – Syd Stroope
Lasso Motel is more than a name on a whiskey bottle—it’s a tribute to an era of rebellion, creativity, and raw charm. Inspired by Dallas’s Belmont Hotel and the mystique of LA’s Chateau Marmont, it captures the spirit of rock and roll and fearless self-expression.
With global cask finishes and a design nodding to gritty motel culture, Lasso Motel celebrates freedom, individuality, and artistic energy. It’s not just a drink—it’s an invitation to live boldly and unapologetically.
Third Place – WYXR: Raised By Sound Fest 2024
St. Francis Elevator Ride, LLC – Josh Breeden
WYXR’s Raised by Sound Fest in Memphis, TN, celebrates the deep connection between music and community. As a non-profit public radio station, WYXR plays a vital role in the city’s cultural life, offering a steady stream of creativity and connection. Much like food for the body, the station provides soulful nourishment through music that reflects the heart of Memphis.
The festival’s branding built on WYXR’s existing color palette, creating a cohesive visual identity that mirrored its commitment to local culture and national talent. With a lineup blending both, the event embodied growth and community, with art direction extending the station’s mission: to connect people and enrich Memphis through the power of sound.
Branding Collaborations
First Place – Camp Burt’s Summer of ’84
Tavern Agency – Mike Perry
To mark its 40th anniversary, Burt’s Bees is celebrating its connection to Maine’s Katahdin Woods and Waters National Monument with a limited-edition summer merch collection. The brand’s legacy began in 1984, and by 2016, co-founder Roxanne Quimby had helped preserve 87,500 acres of Maine wilderness through land donations funded by Burt’s Bees profits.
The Camp Burt’s ‘84 collection honors this history with vintage-inspired gear and sustainable products like cardboard tube balms and upcycled tees. Featuring bold yellow and red hues from the iconic balm, the collection blends outdoor adventure with a commitment to conservation.
Second Place – Jack’s Garage
Whiskey Design – Matt Wegerer
Jack Daniel’s Tennessee Whiskey and McLaren Racing partnered to throw a series of high-octane events in Miami, Austin, and Las Vegas. Welcome to perfectly-tuned excitement. Welcome to Jack’s Garage!
This series of parties featured special live performances by Grammy-Award-winning country duo Brothers Osborne, Country Music’s hottest, rising act, Shaboozey, and the legendary T-Pain. Attendees also enjoyed classic Jack Daniel’s cocktails, tasty bites and surprise celebrity appearances.
Third Place – Doritos x Empirical
In 2023, Doritos launched its “Try Another Angle” platform, spotlighting bold, unexpected ideas—including a nacho cheese–infused spirit that set the internet buzzing. Looking for a new twist on its iconic flavor, Doritos teamed up with flavor company Empirical to create a limited-edition drink that pushed boundaries and surprised fans.
Blending Empirical’s clean Scandinavian design with Doritos’ bold aesthetic, the bottle featured delicate type, the signature triangle, and a matte finish with hints of gold and red. The result was a unique, multi-sensory experience that sold out in under six hours. The campaign earned national media attention from outlets like Forbes, The Today Show, and Food & Wine, cementing the release as a truly unforgettable flavor mashup.
Branding Identities & Identity Systems
First Place – The Auditorium
Design B&B – Parker Sheley
The rebrand of The Auditorium Theatre focused on reintroducing a beloved 135-year-old landmark to modern Chicago. Rather than reinventing, the design celebrated its iconic architecture, rich artistic legacy, and deep cultural impact. Inspired by the work of Adler and Sullivan, the identity uses a golden palette and custom illustrations that echo the theatre’s ornate interior. A new arched logo honors its signature architectural feature and acoustic excellence.
The refreshed identity bridges past and future, spotlighting legendary figures like Prince and Dolly Parton while inviting new talent to share the stage. The arched logo anchors a flexible system — from messaging to functional uses like QR codes — and visually radiates the theatre’s enduring spirit. The result is a dynamic, welcoming brand that amplifies The Auditorium’s mission to bring world-class entertainment to all of Chicago.
Second Place – Twang Company Rebrand
Whiskey Design – Roberto Camacho
Twang began in a small San Antonio garage in 1986, born from the Treviño family’s craving for authentic Mexican flavors and a desire to bring people together. At a time when most Americans associated Mexican taste with Pace Picante Sauce and Enchiritos, they created bold, original blends that transformed everything from margaritas and micheladas to tacos, fruit, and beer into unforgettable flavor experiences.
Over the next 35 years, Twang grew into a nationwide brand, and in 2024, they took a bold leap and rebranded it all. It’s the story of how a simple love for lemon, lime, and spice became a company that now sells millions of products each year. And they’re just getting started.
Third Place – Society De La Rassi
Blurr Bureau – Andy Webb
Steve Jackson founded Society De La Rassi to offer a premium, dealcoholized sparkling wine for the social and sober-curious. Partnering with Blurr, he aimed to create a luxurious brand rooted in Mediterranean heritage that could rival traditional champagne while appealing to modern, intentional drinkers.
With its bold red portal, refined design, and focus on connection, the brand quickly gained traction, rising web traffic, viral social engagement, and early interest from global hospitality partners. Society De La Rassi is redefining celebration with flavor, elegance, and purpose.
Packaging
First Place – Paradísse
Chad Michael Studio – Chad Michael
Paradísse, a vibrant and luxurious liqueur with a rich history dating back to 1916. Its origins shrouded in mystery, Paradísse is an esoteric blend of tropical fruits, exotic flowers, and natural spices. The iconic red spirit within is housed in a bespoke bottle design and sealed with a custom closure. With just one sip, this once-lost recipe transports you to a rediscovered paradise: to “Origins Unknown.”
Second Place – Bird Creek Distillery
Portland-based Bird Creek Distillery came to CF Napa to design their new brand packaging, custom bottle, and custom tasting glasses to celebrate nature and the beauty of the Pacific Northwest.
Inspired by the majestic Mt. Adams, CF Napa created a custom glass bottle and matching tasting glasses with a punt in the shape of the mountain. A minimalistic screenprint and paper neck label contained the informative whiskey data, allowing the bottle design to stand out. CF Napa designed six collectible T-tops with working compasses and images inspired by the fauna found on Mt. Adams. The tops were engraved with the geographic coordinates of the Bird Creek Meadows, further emphasizing the brand’s adventurous spirit.
Third Place – Vine Street Brewing Artisan Series
Whiskey Design – Matt Wegerer
Vine Street Brewing is Missouri’s first-ever black-owned brewery and stands at the forefront of a new era in craft beer. The brewery is nestled in the heart of Kansas City’s historic 18th & Vine Jazz District —at the intersection of creativity, community, and colorful expression. This Artisan Series celebrates the power of culture and how beautiful things can be when unique voices are heard.
Logos
First Place – Pollinate Labs
Pollinate Labs – Siddharth Khandelwal
In India’s evolving design landscape—where design is often confined to aesthetics or function—Pollinate was created to challenge norms. Founded as a multidisciplinary ecosystem, it repositions design as a mindset rather than a discipline. Rooted in conscious creativity, Pollinate champions sustainability, collaboration, and purposeful impact, moving beyond the traditional roles of agencies and studios.
Inspired by the bee, nature’s most efficient pollinator, the brand centers around “Olli”—a hand-drawn, fluid mark that symbolizes adaptability, connection, and collective growth. Olli is more than a logo; it’s a living system that shapes Pollinate’s identity, language, and experiences across mediums. Ever-evolving yet always recognizable, Olli reflects the studio’s belief in design as an open, participatory journey—one that invites others to imagine, collaborate, and co-create the future.
Second Place – The Auditorium
Design B&B – Parker Sheley
The redesigned logo for The Auditorium Theatre highlights what has always defined it—remarkable architecture, rich acoustics, and a mission to make the arts accessible to all of Chicago. Inspired by the original monogram still seen on century-old balcony seats, the letterforms echo the theatre’s iconic arches, first designed by Adler and Sullivan in 1889.
These arches now shape the core of a dynamic identity system. The new arched logo can frame performances past and present, carry messaging from mission statements to QR codes, and adapt across formats with elegance. More than a design element, it reinforces The Auditorium’s role as a cultural landmark—resonant, inclusive, and timeless.
Third Place – Lilac
One Design Company – Nora Dyer
As the world shifts toward a clean electric future, the demand for lithium has surged, making sustainable, cost-effective extraction methods more critical than ever. One Design partnered with Lilac Solutions to reintroduce the brand as a leader in this space, built for the electric now.
Lilac delivers commercially-ready ion exchange technology that enables faster, cleaner, and more efficient lithium production. One Design led the brand strategy, messaging, and website redesign—plus created a flamingo mascot as a playful internal symbol, inspired by the birds native to the brine lakes where Lilac’s technology is deployed.
More information about the creators, projects, and additional design credits can be found on the PRINT Awards Gallery.
Learn more about the PRINT Awards professional honorees in Advertising, Annual Reports, Brochures & Catalogs, Books – Covers & Jackets, Books – Entire Package, and Editorial.
Next up: Professional Honorees in Illustration, Design for Social Impact, Citizen Design, Graphic Novels, Handlettering, and Type.
The post Our 2025 PRINT Awards Honorees Elevated Brands With Voice, Soul, & Memorability appeared first on PRINT Magazine.