Branding helps create distinct, memorable, and emotionally resonant identities. It supports recognition, loyalty, trust, and overall market success, making it an indispensable aspect of any design strategy. This year’s PRINT Awards jury was amazed at how the student entries grasped this fully and successfully. Congratulations to all of the winners—and kudos to their instructors!
Advertising
First Place
Literary Mixtape
NaRe Hong – School of Visual Arts
USA
Blending nostalgia with innovation, Literary Mixtape reintroduces Penguin’s iconic literary figures through the retro charm of cassette tapes. Aimed at rekindling Generation Z’s love for literature, this project bridges classic literature and contemporary music. Shareable cassette tapes feature imagery and quotes from beloved literary heroes, inviting readers to explore literature and music together. These playlists evoke the essence of literary figures and offer a fresh, engaging way to rediscover timeless classics, celebrating the enduring appeal of analog media.
Additional credits: Jueun Kim; Instructor, Gio Serrano
Second Place
Stuf by Oreo
Elyza Nachimson – School of Visual Arts
USA
Oreo, a beloved sandwich cookie brand with over a century of legacy, introduces Stuf, a new home goods collection inspired by its iconic black-and-white layers. This innovative extension explores brand identity, social challenges, and an out-of-home campaign, leveraging Oreo’s reputation to captivate a new market. With Stuf, Oreo redefines boundaries and delights consumers with its inventive approach to product innovation.
Additional credits: Instructor, Dirk Kammerzell
Third Place
Verizon
Hongjin Li – School of Visual Arts
USA
Verizon’s campaign, centered on the one-liner “The Gear you need is closer than you think,” promotes its accessories by highlighting their accessibility and indispensability. This multifaceted initiative showcases a range of essential accessories, from headphones to phone cases, through captivating visuals and persuasive messaging. The campaign underscores Verizon’s commitment to convenient, high-quality gear that enhances digital lifestyles, aiming to drive sales and foster brand loyalty.
Additional credits: Instructor, Jay Marsen and Lex Beltrone
Annual Reports
First Place
Victims First Annual Report
Aurora Schaefer – University of North Texas
USA
Victims First is a nonprofit organization that aids in the aftermath of mass casualty crimes. The educational goal was to redesign the 2022 annual report and create more impactful visuals to reflect the importance of the issue. After researching Victims First, Aurora wanted to maintain a sense of quietness while also conveying strength, creating a more impactful experience for viewers, and showcasing the gravity of the cause. Bold typography, halftone photos, and bright risograph-printed colors compliment the hairline details and airy layout, ultimately creating a quiet, yet impactful annual report.
Additional credits: Photography, Siphosethu Fanti and Colin Lloyd; Instructor, Whitney Holden
Branding Identities
First Place
Museum of the Moving Image
Mina Son – School of Visual Arts
USA
The Museum of the Moving Image’s (MoMI) rebranding revolves around the brand attributes of ‘Sequence,’ ‘Verisimilitude,’ and ‘Frame,’ which capture the duality in images and sequences and the interplay between reality and constructed reality. The concept “Beyond the Frame: Duality” guides this reimagined identity, inviting visitors to explore the complexities of visual storytelling and fostering a deeper appreciation for the artistry and intricacies of the cinematic experience.
Additional credits: Instructor, Joseph Han
Second Place
POT.ION
Mina Son – School of Visual Arts
USA
POT.ION is a fertilizer brand for indoor plants, cleverly named to combine ‘pot’ and ‘potion.’ Designer Mina Son aimed to modernize traditional plant nutrient packaging with aesthetic elements, incorporating a logo symbolizing blooming, growth, and healing. She focused on user experience by including a beginner’s guide, poster, and postcards to engage users. The cohesive design features complementary colors and clean typography, creating an aesthetically pleasing and informative experience for beginners in indoor plant care.
Additional credits: Instructor, Justin Colt
Third Place
Found Sound Music Festival
Don Park – School of Visual Arts
USA
The Found Sound Music Festival celebrates artists who integrate found sounds into their music. Designer Don Park used AI and a modular grid system inspired by vintage synthesizers to design the venue, representing individual artists with distinctive shapes. Despite the project’s limitations, Park meticulously documented the process, gaining invaluable insights and enhancing his understanding of design principles and creative problem-solving. This challenging endeavor served as a springboard for exploration and growth.
Additional credits: Instructor, Andrea Trabucco-Campos
Brochures
First Place
FORM
Fiona Tran – Drexel University
USA
Form is an experimental, mid-century-inspired furniture catalog that redefines function and comfort by juxtaposing traditional and alternative design standards. It offers readers a fresh perspective on functional design through unconventional displays of art and furniture. The catalog features contrasting layouts, intricate typography, and textured digital mixed media. Printed in a tabloid-sized newspaper, it provides ample space for visual exploration and a more interactive, intimate experience.
Additional credits: Instructors, Mark Willie & Eric Karnes
Editorial
First Place
FORM
Fiona Tran – Drexel University
USA
‘Damaged goods’ are products that are broken, cracked, scratched, and no longer desirable. But in this project, a contemporary newspaper about film photography, it’s quite the opposite. Every page in the newspaper is somehow damaged and exposed to light, though remaining visually pleasing. The names of the journalists are also placed irregularly to convey the moments of unexpectedness that is a critical element of the film camera. Fiona also was selected as the Student Project Best in Show by this year’s PRINT Awards jury.
Additional credits: Instructor, Pedro Mendes
Second Place
Experiments in Type Zine
Yerin Lee – School of Visual Arts
USA
Experiments in Type explores the versatility of the lowercase ‘a’ through a series of typographic studies. It features single-story and double-story renditions crafted with diverse materials and techniques. The zine documents these experiments, with each ‘a’ meticulously printed on tinted green paper, adding a unique aesthetic. This project invites readers to rethink type design and discover the creative potential of manipulating a single letter.
Additional credits: Instructors, Kenneth Deegan & Brankica Harvey
Third Place
Gestalt Tattoo
Jung Youn Kim
Gestalt Tattoo is a tattoo genre invented by the designer, combining diverse and complex personalities into geometric shapes. The book Gestalt Tattoo: Geometric Reflections of Personalities introduces this genre, showcasing geometric symbols and tattoo designs while explaining their meanings. Rooted in Gestalt psychology, which views parts as forming an integrated whole, Gestalt Tattoos express complex human personalities in single designs. Each design is inspired by specific German words that capture unique states or personalities, like “fernweh.” By translating personal experiences into geometric figures, Gestalt Tattoos blend historical geometric symbolism with modern personal expression.
Logos
First Place
Architectural Digest
Mishen Liu – Art Center College of Design
USA
Architectural Digest, known for its monthly magazine and online video content, explores topics ranging from interior design to architecture and real estate. It showcases international design talents and innovative homes and products, aiming to inspire ideas, culture, and travel. AD’s rebrand strategy focuses on positioning the brand as a leader in interior design, architecture, and travel inspiration, particularly targeting a younger audience. This involves a new logo, vibrant colors, a sans serif typeface, and playful image treatments that reference foundational architectural design elements like simple shapes and forms. These elements are integrated across various branding assets, such as posters and video play buttons, enhancing the overall brand experience.
Additional credits: Instructor, Ming Tai
Second Place
Tiger Ale
Emily Brown – The University of Texas Arlington
USA
Tiger Ale is a student branding concept for a local Dallas-Fort Worth, TX brewery that is playful, approachable, and neighbor-oriented. It thrives on the idea that “you only live once.” The goal was to create a colorful, eye-catching, and easy-to-read logo and supporting elements that could be used for a brand identity. The color palette references the playfulness of mini-golf and combines a sense of nostalgia and a modern feel. The secondary logo is a badge design, and the dots and stripes are meant to add some movement and fun.
Additional credits: Instructor, Ben Dolezal