Thinking holistically is easy to say, but hard to do, especially when designing strategies to change behavior within a specific role like patient, HCP, or caregiver. In this episode, hosts Sonika Garcia and Gabe Cummings unpack how they disrupt their own thinking to uncover culturally resonant insights and drive more impactful behavioral strategies.
Welcome to Breaking the Code! Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Listen in as hosts Sonika Garcia, MPH, and Gabriel Allen-Cummings, Medical Anthropology Strategists at Havas Health, sound off on what is, and isn’t, good social science, from a variety of disciplines covering new topics every podcast.
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