SoniqueCopy, founded by former corporate tech executive Sonia Hoey, launches a new agency model that eliminates traditional layers between strategy and execution, offering e-commerce, SaaS, and info brands a direct partnership built on systems-driven growth rather than short-term campaigns.
— SoniqueCopy, a marketing agency built for the next generation of digital-first brands, officially launches under the leadership of founder Sonia Hoey. The agency offers an integrated growth partnership for e-commerce, SaaS, and info businesses, unifying strategy and execution across SEO, email marketing, paid advertising, content, web design, and conversion optimization under one accountable point of contact.
Photo courtesy of SoniqueCopy
Unlike traditional agencies that separate strategy, execution, and delivery across multiple specialists, SoniqueCopy operates with founder proximity at its core. Hoey works directly with CEOs and founders across every layer of their marketing infrastructure, eliminating the hand-offs and dilution of vision that often plague conventional agency relationships. This model enables faster decision-making, tighter feedback loops, and strategies deeply aligned with each client’s business objectives—not just their marketing channels.
“I didn’t start with the goal of building an agency,” said Sonia Hoey, Founder of SoniqueCopy. “I started with the need to fix a problem. Most brands don’t fail because they lack effort or tools—they fail because their marketing is disconnected. Traffic, content, email, ads, and conversions are treated as separate functions, leading to wasted spend, inconsistent messaging, and unpredictable revenue. I help founders replace that chaos with clarity.”
The core problem SoniqueCopy addresses is fragmentation. When marketing functions operate in silos—managed by different vendors or disconnected internal teams—brands struggle to maintain consistent messaging and track meaningful ROI. SoniqueCopy’s solution is a unified system that aligns every channel around a single objective: sustainable, profitable growth. Rather than chasing trends or one-off campaigns, the agency designs marketing infrastructure that compounds over time, helping brands not only acquire customers but also retain and monetize them effectively.
The agency’s approach reflects a broader shift in what growth-stage brands demand from marketing partners. According to industry research, the majority of businesses cite fragmented marketing operations as a top barrier to scaling, while founders increasingly prefer working with smaller, specialized partners over large-scale agencies. SoniqueCopy addresses both concerns by combining deep multi-channel expertise with the accessibility of working directly with the person accountable for outcomes.
Hoey’s unconventional background uniquely positions her for this model. After earning dual degrees in business management and film production, she taught herself to code through an intensive bootcamp and landed a role as a software programmer at Slack. She later transitioned to Salesforce, where she spent years in sales and operations management, leading teams. A sports injury in late 2024 forced her to step back—and ultimately prompted her to reassess her trajectory entirely.
“I watched smart teams in corporate spend real money on marketing that looked successful on paper but didn’t translate to profit,” Hoey explained. “Once that gap became obvious, staying in my corporate role became harder than leaving it. I wanted to build something that actually moves the needle for founders who are ready to scale intelligently—not just chase trends.”
Within weeks of resigning, Hoey launched SoniqueCopy and secured her first seven-figure client in the first month—a testament to both the market demand for her approach and her direct, results-driven philosophy. The agency has since partnered with dozens of brands in the seven- and eight-figure revenue range, with clients primarily located across major U.S. markets including New York, Los Angeles, San Francisco, Chicago, and Florida. SoniqueCopy has achieved 20–40% annual revenue growth through referrals and inbound demand alone, without relying on paid acquisition.
For founders ready to move beyond experimentation and scale with intention, SoniqueCopy offers a fundamentally different relationship: a single strategic partner accountable for growth, alignment, and results—rather than managing multiple vendors or disconnected efforts. Brands seeking a strategic growth partner can explore SoniqueCopy’s services at soniquecopy.com. The agency currently accepts a limited number of long-term partnerships to maintain the quality and proximity that defines its model.
About SoniqueCopy
SoniqueCopy is a boutique marketing agency founded in late 2024 by Sonia Hoey, a former tech executive with experience at Slack and Salesforce. The agency specializes in building revenue systems for eCommerce, SaaS, and digital-first brands, offering integrated services across SEO, email marketing, paid advertising, content strategy, web design, and conversion optimization.
The company distinguishes itself through its founder-led execution model, where Hoey works directly with clients’ leadership teams to build marketing infrastructure that compounds over time. With a client portfolio spanning seven- and eight-figure businesses across the United States, SoniqueCopy has established itself as a trusted growth partner for brands seeking clarity, consistency, and measurable ROI.
Contact Info:
Name: Sonia Hoey
Email: Send Email
Organization: SoniqueCopy
Address: Los Angeles, California, United States
Website: http://soniquecopy.com
Release ID: 89184016
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