SEOUL, South Korea, Nov. 24, 2025 /PRNewswire/ — SURFIRAN CO LTD has announced a strategic collaboration with Master Artisan Insuk Jung, a leading figure in Korean traditional fermentation, to co-develop innovative saffron-based premium products.
The partnership aims to make saffron more familiar to Korean consumers by combining Master Jung’s fermentation expertise with SURFIRAN CO LTD’s specialization in top-quality saffron. Master Jung directly oversaw the entire production process, ensuring balanced fermentation and premium quality.
Industry observers note that this collaboration represents a rare fusion of world-class saffron and Korean fermentation craftsmanship—an effort expected to spark new trends in the domestic gourmet food sector.
A SURFIRAN CO LTD representative said, “Master Jung’s involvement elevated the flavor profile and authenticity of our products. We plan to continue developing items that blend saffron with Korean culinary culture.”