On this episode, Doreen Lorenzo and Michael Baker speak with Paul Propster, a strategic storyteller best known for his transformative work as Chief Story Architect at NASA’s Jet Propulsion Laboratory (JPL). He shares how narrative thinking, when done right, can turn complex ideas into powerful, human-centered stories that win support, inspire action, and drive change.
It’s no longer a hero’s journey. It’s a kindred quest.
Paul Propster
Paul Propster is a trailblazer in strategic storytelling, best known for his transformative work as Chief Story Architect at NASA’s Jet Propulsion Laboratory (JPL). During his decade-long tenure, Propster pioneered new approaches to applying narrative thinking to decode complex science, tell the human story of why it matters, and ultimately shape the future of space exploration.
Find out more and read the episode notes.
As we stare into the abyss of uncertainty, how do we find direction and guidance? What tools will help us? One word: CREATIVITY. Welcome to the Creativity is the Job of the Future podcast, where hosts Doreen Lorenzo and Michael Baker have in-depth conversations with ultramarathon runners, designers, story architects, recovery coaches, and other unconventional creatives as we explore how they use creativity to tackle complex challenges, uncover unexpected paths to success, and adapt to rapid change.
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