Truwear has expanded their golf apparel presence at 2026 PGA Golf Show with a new men’s collection and first-ever women’s golf line preview.
— Truwear will showcase a major expansion of its golf apparel offering at the 2026 PGA Golf Show, taking place January 20–23 in Orlando, Florida. The brand will feature an expanded men’s golf collection and offer an exclusive, trade-facing preview of its first women’s golf apparel line, set to launch later this spring.
Truwear’s presence at the PGA Golf Show signals a deeper investment in golf as a core category, with a sharpened focus on performance-driven apparel that transitions seamlessly from professional settings to the golf course. The company will exhibit a wholesale-focused golf collection designed to support pro shops, retailers, and corporate buyers preparing for the upcoming spring golf season.
Expanding the Boardroom-to-Fairway Vision
Truwear’s golf apparel is designed to bridge the divide by offering men’s wear that is both boardroom approved and fairway ready. The expanded men’s collection emphasizes refined silhouettes, modern performance fabrics, and all-day comfort engineered for both professional and athletic environments.
Each piece is built to deliver performance stretch, easy-care wearability, and a polished aesthetic that meets the demands of modern professionals who move fluidly between meetings, travel, and the course.
First Look at Truwear Women’s Golf Apparel
For the first time, Truwear will introduce women’s golf apparel at the PGA Golf Show. The debut marks a strategic expansion beyond menswear, responding to increased demand from women professionals and golfers seeking versatile, performance-forward apparel with elevated styling.
While the women’s line will officially launch to Truwear’s broader customer base later this spring, PGA Show attendees will receive an early preview of the collection, positioning the event as a key milestone in the brand’s evolution.
A Strategic Push Ahead of Spring Golf Season
Truwear’s PGA Golf Show appearance is part of a broader strategy to strengthen its positioning within the golf apparel market ahead of the spring season. By spotlighting its expanded men’s offerings and upcoming women’s launch, the brand aims to build momentum leading into a larger spring collection rollout later this year.
For more information about Truwear, use the contact details below:
Contact Info:
Name: Rebecca Southwick
Email: Send Email
Organization: Truwear
Address: Truwear 520 S 850 E Unit C6, Lehi, UT 84043
Phone: (801) 407-9002
Website: https://www.truwear.com/
Release ID: 89181428
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