“We wanted the polar opposite of the glossy world of Shopify” How&How’s creative director on Big Cartel’s big rebrandby Chris Clayton tells us how a bold, scrappy, rebrand helps the original indie e-commerce platform sell itself. Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *Name * Email * Website Comment * Save my name, email, and website in this browser for the next time I comment.