Infographics have turned out to be the superhero of visual communication in a world where attention spans are shrinking rapidly. Nobody has enough time to digest plain text with complex data.
If you’re a marketer, educator, or student, you understand how challenging it is to share complex information in a digestible manner. Infographics, as the name implies, are innovative ways to represent information in a graphical way. They share the data with images and text for quick understanding, making it easy to recall.
What makes infographics more beneficial is that they tell a visual story to captivate, engage, and influence readers. What words fail to achieve, infographics accomplish that effectively.
This blog discusses about the benefits of infographics for marketers. Let’s check out.
Benefits of infographics:
Infographics help make quick decisions
Visuals are easy to digest. The brain processes visuals faster than text. Quick processing of information means you’ll make decisions faster. For example, you’ll have to go through a research paper to decide whether the university is perfect for scholarships. You check the infographic of that research paper, grasp all the data, and understand each piece of information mentioned in it. The whole process takes just a few minutes. After that, based on your findings, you decide to apply for a scholarship at that university.
In the case of marketing, businesses present the features of a software or product with the help of an infographic. The infographic enables the audience to know everything about the product and then swiftly make a decision.
Enhances your content’s reach
Taking your visual and text-based content to more people is key to the success of your marketing and promotional strategies. Infographics play a key role in enhancing the reach in a big way.
Even when an infographic is not an original idea, it reaches an increasing number of people if its design is unique and impressive. People like to engage with information that they can grasp quickly.
Here is what you need to do to improve your content reach through infographics
Create infographics that your target audience is looking for
Use attractive visuals
Ensure that infographics follow your brand guidelines to ascertain design consistency.
Keep the infographics design simple
Come up with a story that can engage the audience
Makes your content shareable
One of the infographics’ benefits is that they are easily sharable. Infographics also are seen by marketers as potent visuals for sharing your content across different platforms. If it provides helpful content to the readers, they will likely let their peers and others know about it by sharing the content.
Here are some considerations to make your infographics shareable:
Include social sharing buttons and make them easily visible on your infographics.
Ensure that you have added an embed code button.
You can also publish infographics in your newsletter as well.
Find out some infographic sites where you can share it.
Share some specific parts of your infographics to generate curiosity about the information.
Share it with influencers.
Helps build your brand authority
Creating helpful infographics with tips regarding products, services, and common issues people discuss helps establish your brand as an authority.
Here are some points to consider when using your infographics to turn your brand into an authority:
Ensure that your infographic is engaging and addresses customers’ pain points.
Be consistent in creating such infographics to establish your authority.
Find out high domain authority sites and get your infographics published there.
Create simple infographics
Contact influencers in your niche and share your infographics with them.
Always seek professional infographic designers’ help to create it.
Builds your brand identity
Another benefit of infographics is that it greatly helps build your brand identity. Since it has visuals and text that your target audience can relate to easily, they take your brand as a credible source. When you content starts addressing their pain points, it works in your favor. That’s one of the key benefit of infographics.
So, create infographics with the brand colors and fonts you frequently use elsewhere. When social media users see your infographics on different channels, they should be able to identify with your brand. It also helps in making your brand stand out.
Helps build high-quality backlinks
Link building is one of the major infographic benefits that help rank a website higher in Google SERPs.
To build backlinks using infographics, first, you should create a relevant infographic on your website. Add information and link it to credible sources citing their website link. You can also opt for infographic link exchange to get backlinks from other sites.
This exchange of backlinks improves your domain authority.
Drives more traffic to your website
Infographics are marketers’ favorite when they look for ways to drive traffic. They also use it to improve ROI and boost conversion rates.
Infographic images are frequently used across all platforms, like social media channels. So, your target audience is likelier to see it on their mobile phones and other devices often. If an infographic is engaging and helpful, the audience will visit its website to learn more about the products or services.
Sharable and helpful infographics drive customer attention, ultimately boosting your website traffic.
Tell your brand story
Another reason for using infographics is that they are the perfect tools for telling your brand story effectively. Infographics help you share your brand’s journey, highlight growth, and emphasize products and services side-by-side.
You can use graphs, charts, stunning visuals, and images to share your brand story. The secret to telling a brand story successfully through infographics is a thoughtful combination of text and graphic. The reader then sees the story unfolding itself visually. Consider visual clarity to make things easily digestible.
Boosts legibility
In this digital age, when attention span is gradually declining, making people read your content is difficult. Infographics are still an exception, as people like to quickly grab an information presented visually. This is because infographics are easily readable content that visitors can scan quickly.
Infographics for business, education, science, or any other section have become a potent tool to attract audience. They can easily grasp the information provided through it.
Consider these tips to boost the legibility of infographics:
Stick to brand colors to grab attention.
Select a layout that accommodates every visual in a hierarchy and clearly presents the text.
Create short but effective infographics.
As we saw earlier, there are many benefits of a well-designed infographic. From boosting your website traffic to building your brand identity, and establishing your business as a credible source, it do many positive things.
Whether you’re a small business owner, startup, or someone looking to present data in an engaging way, consider infographics. Don’t shy away from seeking professional infographic designers help to ensure clarity and quality.
You can use platforms like Designhill to launch an infographic design contest or hire a designer for the same.
Wrapping Up
Infographics are small content pieces that provide information combining visuals and text in an engaging way. Marketers use infographics to help the audience understand a topic instantly at a glance. Its benefits include better SEO results, shareability, brand authority, and more.