The advertising industry is one of the most competitive industries in the world. It is also one of the most creative. This is why it’s not surprising to see some of the top advertising agencies in the world, as well as some of their logos.
In this guide, we will take a look at some of the best advertising agency logos and discuss their brand philosophies. Some of the most popular and well-known ones in the world include JWT, Ogilvy & Mather, Saatchi & Saatchi, BBH, Wieden+Kennedy, and McCann Worldgroup.
We will take a look at some of the most well-known advertising agency logos, what makes them so successful, and how they can help you to become a better designer and marketer.
Let’s dive in!
Publicis Groupe
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Publicis Groupe is a French multinational advertising and communications company. They are one of the world’s largest communications groups in terms of revenue, with a presence on all five continents.
Publicis Groupe was founded in 1926 by Marcel Bleustein-Blanchet. The company has changed hands many times since its inception, but it has always been owned by a member of the Blanchet family. In 2017, Publicis Groupe was acquired by the French holding company Altice for $35 billion USD.
Publicis Groupe’s philosophy is to “Our aim is to be our clients’ indispensable partner in their own transformation by providing them with seamless and agile access to our best-in-class expertise across the entire value chain.” This simply means that the company will work with clients to create a brand identity, which also includes marketing solutions like advertising, media buying, and digital.
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The Publicis Groupe logo was actually designed by a jewellery brand, Van Cleef and Arpels, which was hired by Blanchet in 1966 as a gift to his employees. It is a lion with his hair and sun’s rays extending from the face. The sun and the lion was a symbol of victory in Babylion. Both lion and the sun are images of power and authority.
WPP
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WPP is one of the largest advertising and public relations agencies in the world. They have an interesting philosophy on how to succeed in marketing.
The company has a strong belief that they can’t be successful if they are not successful for their clients. WPP is always looking to help their clients grow, so they need to find new ways of doing things that will work for them as well.
In order to do this, WPP is constantly investing in new technologies such as AI, VR, AR, and IoT. They also invest heavily in research and development because it’s important to adapt to changes in the market and make sure that they are staying relevant.
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The company is about technological disruption in the advertising industry, and the logo suggests that the many parts that make up the brand come together to form its name. The dots in the logo represent those parts. It is also a representation of leadership, creativity and technology.
Deloitte Digital
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Deloitte Digital is a digital agency that has an interesting philosophy when it comes to how they work. They believe that the digital revolution will not only change how companies do business but also how they think about their business.
The company believes in the power of technology and innovation and is always looking for ways to harness it for its clients.
They have a strong focus on customer experience and have been able to make some big strides in this area through creative design and strategy implementation.
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As you can see, the Deloitte logo is simple in the sense that it is not as elaborate as Publicis Groupe logo design for example. Deloitte has a logotype with a transitional typeface that is bold and thin. The unique thing about this logo is the green dot. The company’s spokesperson once described the dot as a symbol of security and safety. You may be wondering why an ad agency needs to portray itself as secure. Well, the real meaning behind the dot is that once someone becomes a client of Deloitte, they’re in safe hands.
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Omnicom Group
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Omnicom Group is a multinational advertising and marketing services company.
Omnicom Group was founded in 1963 by Arthur W. Ross, Sr., with the merger of his firm, Ross Agency, and DMB&B. The company has since grown to include more than 500 branches in 100 countries.
Omnicom’s philosophy is to create value for clients through its network of global talent and expertise in media planning and buying, creative services, data insights, digital marketing solutions, customer relationship management (CRM) software solutions, and strategic consulting services.
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Sometimes companies keep their logos as simple as it can be because in a digital age they move forward with the belief that simple is better. The Omnicom Group logo is just a typeface written in a thick and thin font. The interesting thing here is the contrast in the weight of the font, which gives it a strong and linear look. When the logo of a company is this minimal, the idea is to accentuate the brand with its story, mission, and vision.
BBDO
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BBDO is a global marketing and communications agency that was founded in 1891. They are headquartered in New York City with offices in more than 100 countries. They are known for using creativity to deliver results for their clients, which includes some of the most iconic brands on the planet.
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The BBDO logo represents the company’s name, that is, Batten, Barton, Durstine, and Osborn. The name is written using a bold version of Gotham font in red with hardly any kerning. Red usually signifies determination, passion, and courage. The color of this logo can be seen as a symbol representation of the company’s motto.
Ogilvy
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Ogilvy is an advertising agency that was founded by David Ogilvy in 1948. It is a multinational company with branches in more than 120 countries. Ogilvy’s philosophy is to create advertising that is relevant to the audience and creates a lasting impact on them.
Ogilvy believes that marketing should be based on the needs of the customer instead of what the company wants to sell. The company strives to get its clients’ brands into their customer’s minds and make them want it. They believe in using creativity and innovative ideas to market a product or service.
The company’s philosophy is to be different from all other agencies and to create ads that are not only good but also revolutionary. Ogilvy believes in making ads that are so great that they can make or break a product or service. The agency has been known for its “big ideas” and creativity over the years, which has helped them grow into a global leader in marketing services.
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The Ogilvy logo is designed using a serif font that looks stylised and feminine. Previously it used to be the signature of its founder. CEO John Seifert described the new logo as a sign of brand repositioning and refounding. The color red is associated with vigour, energy and intensity. It is bright and vibrant red that stands out more than the black that made its old logo.
Leo Burnett
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The Leo Burnett ad agency is one of the most successful and oldest advertising companies in the world. They have a philosophy that is based on creativity and emotions. The company believes that it is essential to communicate with people in a way that makes them feel good about themselves, their lives, and the products they are buying.
Leo Burnett was founded in 1935 on the ideology that “The most creative, most effective and most powerful work has people at its core.” Thus, making data analytics an essential part of the process whereby marketers and brand managers can understand peoples’ wants and needs.
The agency was later acquired by the Publicis Groupe but nevertheless stands true to its purpose.
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The Leo Burnett logo is in fact a signature that adds a human touch to the brand, which is essential in this digital age. Since the company keeps people at its core, having a signed brand name reveals a humanizing identity.
Dentsu
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Dentsu is a global marketing and communications company with its headquarters in Tokyo, Japan. It was founded in 1923 and is the largest advertising agency in Japan.
Dentsu’s philosophy has three key pillars:
- Creating new value for clients through creativity
- Helping clients grow their business by leveraging Dentsu’s unique lineup of services
- Working with people to develop their full potential
Dentsu’s slogan is “We know people better than anyone else” and that means the company focuses on providing its clients with creative ideas that build a community of ideal customers for the brands.
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Sometimes when you look at logo designs, they don’t come off as having any meaning whatsoever. Same is the case with the Dentsu logo. For a company that thrives on creativing, having such a simple logo can only suggest that they want to represent themselves through their work and not a logo design. Nevertheless, the font looks modern and tech-driven.
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Logos are a vital part of the agency’s identity. It can be a symbol, wordmark, or emblem that conveys the message of their brand to the customer. The logos of advertising agencies are designed to be memorable and recognizable. They are often designed to reflect the company’s values, mission, and culture.
Check out some more advertising agency logos:
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Philosophy: “We Inspire Growth for Ambitious Brands”
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Philosophy: “Unfair Share Of Attention”
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Philosophy: “We believe the best part of a brand’s story is never finished.”
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Philosophy: “Running our firm responsibly and ethically – with a focus on teamwork, integrity, and excellence”
Inspired yet?
Here are more advertising and promotion company logos for your inspiration.
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Know that logos are the first thing people see when they enter a company’s website or social media account. They are the first impression that a company gives to its customers. The logo is the face of the company, and it should reflect its personality and values.
Is your advertising agency logo reflecting your company?
