My pick for the best overall Black Friday smart TV deal in this lineup is the Samsung 55-Inch M80H Series 4K Mini LED, which pairs a practical living-room size with advanced display technology. The TCL 55-Inch T7 QLED is a strong alternative for shoppers who prefer Google TV, while the Roku Select 55-Inch 4K QLED stands out for a straightforward streaming interface. The main tradeoffs are screen size versus picture detail, 4K and QLED features versus simpler Full HD sets, and the smart platform you prefer. Smaller models may suit bedrooms or tighter budgets, but they give up screen space and, in some cases, resolution. Read on for the full comparison and help matching a TV to your room, viewing habits, and priorities.
Samsung 55-Inch M80H Series 4K
LG 55-Inch QNED73B Mini LED 4K
Complete the kit
Key Takeaways
The 55-inch 4K QLED and Mini LED models lead the living-room choices: Samsung’s M80H, TCL’s T7, and Roku’s Select offer different display and platform priorities at a shared screen size.Mini LED is a notable step up within this lineup, not a universal need: the Samsung M80H and 65-inch M70H are the premium display-focused picks, while several standard 4K LED options trade advanced display hardware for a simpler feature set.Screen size and resolution do not always rise together: the 40-inch and 43-inch choices include both Full HD and 4K, so shoppers should check the model’s resolution rather than assuming a larger screen guarantees more detail.Smart platform preference separates otherwise similar options: Fire TV, Roku, Google TV, and Samsung’s smart platform each shape how viewers find apps and content, making familiarity a practical part of the choice.The lineup has distinct room-size options: 40-inch sets suit bedrooms and smaller spaces, 55-inch models cover many everyday living rooms, and the 65-inch TCL and Samsung options make more sense when viewing distance and room layout can support a larger screen.
Our Top Black Friday Smart TV Deals Picks
Samsung 55-Inch M80H Series 4K Mini LED Smart TV (2026)Best Overall for Picture and GamingScreen size: 55 inchesDisplay technology: Mini LEDResolution: 4KVIEW LATEST PRICESee Our Full BreakdownRoku Select Series 55-Inch 4K QLED Smart TV (2026)Best for Simple StreamingScreen size: 55 inchesDisplay technology: QLED, direct LEDResolution: 4K (2160p)VIEW LATEST PRICESee Our Full BreakdownTCL 55-Inch T7 Series 4K QLED Smart Google TV (55T7)Best for High-Refresh Gaming and HDRScreen size: 55 inchesDisplay technology: QLED, direct LEDResolution: 4K UHDVIEW LATEST PRICESee Our Full BreakdownLG 55-Inch QNED73B Mini LED 4K Smart TVBest for Movie-Focused ViewingScreen size: 55 inchesDisplay technology: Mini LEDResolution: 4KVIEW LATEST PRICESee Our Full BreakdownAmazon Ember 55-Inch 4-Series 4K UHD Smart TV with Fire TVBest for Alexa and Fire TV HomesScreen size: 55 inchesResolution: 4K Ultra HDHDR format: HDR10+VIEW LATEST PRICESee Our Full BreakdownInsignia F40 Series 40-Inch Full HD LED Smart Fire TVBest Compact Fire TV ValueScreen size: 40 inchesResolution: 1080pDisplay and refresh rate: LED; 60 HzVIEW LATEST PRICESee Our Full BreakdownHisense 43-Inch S5 DécoTV Series 4K UHD Smart Fire TV with Hi-QLED Color, Dolby Vision and Atmos (43S5QF, 2026 Model)Best Design-Forward Compact 4K PickScreen size: 43 inchesResolution: 4K UHDDisplay and refresh rate: QLED, Full Array; 60 HzVIEW LATEST PRICESee Our Full BreakdownSamsung 40-Inch Class F6000 Full HD Smart TV (2025)Best Compact TV for Samsung HouseholdsScreen size: 40 inchesResolution: 1080p Full HDDisplay and refresh rate: LED; 60 HzVIEW LATEST PRICESee Our Full BreakdownRoku Select Series 40-Inch 1080p Full HD Smart TVBest for Roku Simplicity and Private ListeningScreen size: 40 inchesResolution and refresh rate: 1080p Full HD; 60 HzMaximum brightness: 250 nitsVIEW LATEST PRICESee Our Full BreakdownInsignia 55-Inch F50 Series 4K UHD LED Smart Fire TV with Alexa Voice Remote (NS-55F501NA26)Best Large-Screen Fire TV ValueScreen size and resolution: 55 inches; 4K UHD (2160p)Display and native refresh rate: LED; 60 HzHDR format and brightness: HDR10; up to 300 nitsVIEW LATEST PRICESee Our Full BreakdownInsignia 40″ Class F40 Series 1080P Full HD Direct LED Smart Fire TV with Voice Remote and AlexaBest for Fire TV on a Smaller ScreenScreen size: 40 inchesResolution: 1080p Full HDBacklight: Direct LEDVIEW LATEST PRICESee Our Full BreakdownTCL 65-Inch 4K UHD Smart LED TV (65S425)Best for a Big Screen and Broad ConnectivityScreen size: 65 inchesResolution: 3840 × 2160 (4K UHD)Display technology: Direct LEDVIEW LATEST PRICESee Our Full BreakdownHisense 40-Inch QD4SR Series Hi-QLED Full HD Smart Roku TVBest Compact Pick for Color and RokuModel: 40QD4SRScreen size: 40 inchesResolution: 1080p Full HDVIEW LATEST PRICESee Our Full BreakdownHisense 55-Inch E6SR Series Hi-QLED 4K UHD Smart Roku TV (55E6SR, 2026 Model)Best Mid-Size 4K Pick for Mixed ViewingModel: 55E6SR, 2026Screen size: 55 inchesResolution: 4K UHDVIEW LATEST PRICESee Our Full BreakdownSamsung 65-Inch M70H Series 4K Mini LED Smart TV (2026)Best Big-Screen Samsung Pick for Bright HDRModel year: 2026Screen size: 65 inchesResolution: 4KVIEW LATEST PRICESee Our Full Breakdown
More Details on Our Top Picks
Samsung 55-Inch M80H Series 4K Mini LED Smart TV (2026)
For a Black Friday TV shortlist where picture performance and gaming flexibility matter more than a simple interface, I’d put the Samsung M80H first. Its Mini LED backlighting and NQ4 AI Gen2 processor are built to improve contrast, upscale lower-resolution video, and give compatible SDR content more HDR-like detail. The 120Hz refresh rate, up to 144Hz for compatible PC gaming, and VRR also give it a higher-motion ceiling than the 60Hz Roku Select and LG QNED73B.
That versatility comes with a catch: the 144Hz mode is for suitable PC setups, not every gaming source, and Samsung’s network features require an internet connection and Samsung Account. I’d choose the TCL T7 instead if Dolby Vision and Google TV matter more; the M80H makes more sense for Samsung’s HDR10+ ecosystem and PC gaming.
Best for: Viewers who want a 55-inch Mini LED TV for mixed streaming, HDR10+ content, and compatible PC gaming.
Not ideal for: Buyers who want Dolby Vision, a Google TV interface, or a high refresh rate without a compatible gaming PC.
Screen size:55 inchesDisplay technology:Mini LEDResolution:4KRefresh rate:120Hz; up to 144Hz for compatible PC gamesHDR format:HDR10+Processor:Samsung NQ4 AI Gen2Smart platform:TizenAudio output:20 watts, 2 channels
“I’d pick the M80H for a balanced 55-inch Mini LED setup that combines AI picture processing with serious PC gaming options.”
Roku Select Series 55-Inch 4K QLED Smart TV (2026)
I’d rank the Roku Select 55-inch for buyers who value a clear, approachable streaming setup over high-refresh gaming. Its Roku Home Screen, built-in apps, voice search, and support for AirPlay 2 make everyday viewing and sharing straightforward. QLED color and support for HDR10, HDR10+, and HLG add format flexibility, while Bluetooth Headphone Mode is useful when others in the room need quiet.
The tradeoff is motion and brightness: this is a 60Hz TV rated at 250 nits, with no motion enhancement, so it’s less suited to fast gaming or bright rooms than the Samsung M80H or TCL T7. I’d favor the TCL for its native 120Hz panel and Dolby Vision. The Roku makes more sense when an uncomplicated interface and broad device compatibility outrank those upgrades.
Best for: Households that want a straightforward 55-inch streaming TV with AirPlay 2, voice control, and private Bluetooth headphone listening.
Not ideal for: Fast-action gamers or viewers in bright rooms who want a high refresh rate, motion enhancement, or greater specified brightness.
Screen size:55 inchesDisplay technology:QLED, direct LEDResolution:4K (2160p)Refresh rate:60HzMaximum brightness:250 nitsHDR formats:HDR10, HDR10+, HLGHDMI ports:4Screen mirroring:AirPlay 2, Miracast
“I’d choose the Roku Select for easy streaming and device sharing, not for high-refresh gaming or a bright-room picture.”
TCL 55-Inch T7 Series 4K QLED Smart Google TV (55T7)
The TCL T7 is the clearest pick here for buyers who want a 55-inch screen that balances gaming motion with a wide HDR format selection. Its native 120Hz panel and MEMC motion processing give fast action a stronger basis than the Roku Select or LG QNED73B, both listed at 60Hz. Support for Dolby Vision, HDR10, HDR10+, and HLG also gives it broader format coverage than the Samsung M80H, which lists HDR10+.
Google TV, built-in Google Cast, AirPlay 2, and four HDMI inputs make it adaptable to mixed-device households. The tradeoff is that it uses a direct LED backlight rather than the Mini LED systems in the Samsung M80H and LG QNED73B, and its glossy finish can reflect room light. I’d choose the Samsung for Mini LED and compatible 144Hz PC gaming; the TCL is the better fit when native 120Hz and Dolby Vision take priority.
Best for: Console and PC gamers, plus streaming households that want native 120Hz, Dolby Vision, and both Google Cast and AirPlay 2.
Not ideal for: Viewers who prioritize Mini LED backlighting or need a matte screen to manage reflections.
Screen size:55 inchesDisplay technology:QLED, direct LEDResolution:4K UHDNative refresh rate:120HzHDR formats:Dolby Vision, HDR10, HDR10+, HLG, Open HDRSmart platform:Google TVHDMI ports:4, including one with eARCScreen mirroring:AirPlay 2, Google Cast
“I’d choose the T7 for native 120Hz gaming and Dolby Vision, while buyers seeking Mini LED should compare it with the Samsung M80H.”
LG 55-Inch QNED73B Mini LED 4K Smart TV
I’d shortlist the LG QNED73B for movie watchers who want Mini LED picture processing and a viewing mode aimed at preserving a filmmaker’s intended presentation. Its Mini LED backlight, Dynamic QNED Color, and a7 AI Processor Gen9 are designed to improve color, contrast, and 4K upscaling; Filmmaker Mode offers a more cinema-oriented option than the Roku Select’s emphasis on straightforward streaming. webOS, LG Channels, and supported cloud gaming add useful breadth beyond film nights.
Its main compromise is the 60Hz refresh rate. For fast gaming, I’d favor the TCL T7’s native 120Hz panel or Samsung M80H’s PC-focused high-refresh support. HDR coverage is also narrower than the TCL’s, with HDR10 and HLG listed rather than Dolby Vision. This LG makes the most sense when Mini LED and a film-friendly mode matter more than high-refresh gaming or extensive HDR formats.
Best for: Movie-focused viewers who want a 55-inch Mini LED TV with Filmmaker Mode, AI upscaling, and webOS streaming.
Not ideal for: Gamers seeking native 120Hz or viewers who specifically want Dolby Vision support.
Screen size:55 inchesDisplay technology:Mini LEDResolution:4KRefresh rate:60HzHDR formats:HDR10, HLGProcessor:a7 AI Processor 4K Gen9Smart platform:webOSDimensions without stand:48.3 × 28.1 × 2.8 inches
“I’d pick the QNED73B for Mini LED movie viewing and Filmmaker Mode, but choose the TCL T7 for 120Hz gaming or Dolby Vision.”
Amazon Ember 55-Inch 4-Series 4K UHD Smart TV with Fire TV
I’d give the Amazon Ember 4-Series a distinct place for buyers already centered on Fire TV and Alexa. Its Fire TV platform, Alexa+ controls, and Omnisense sensors make voice-led discovery and automatic wake-up the main draw, while Wi-Fi 6 and a quad-core processor are intended to keep streaming responsive. Four HDMI inputs and AirPlay support also make it easier to connect consoles and share content than a TV built around a narrower set of connections.
Compared with the Roku Select, the Ember leans harder into Alexa and smart-home convenience; Roku’s interface may suit buyers who want a simpler streaming-first home screen. The Ember’s listed data doesn’t specify a refresh rate or advanced backlighting, so I wouldn’t choose it over the TCL T7 or Samsung M80H for high-refresh gaming. A 90-day limited warranty is another meaningful drawback, and some content requires subscriptions.
Best for: Alexa-using households that want Fire TV, voice-led content discovery, sensor-assisted wake-up, and four HDMI inputs.
Not ideal for: Buyers who want a specified high-refresh gaming panel, Mini LED backlighting, or a longer stated warranty.
Screen size:55 inchesResolution:4K Ultra HDHDR format:HDR10+Processor:Quad-coreWi-Fi:Wi-Fi 6Smart platform:Fire TVHDMI inputs:4Warranty:90-day limited warranty
“I’d choose the Ember for an Alexa-centered Fire TV setup, but look to the TCL T7 or Samsung M80H for clearly specified high-refresh gaming.”
Insignia F40 Series 40-Inch Full HD LED Smart Fire TV
For a smaller room or a secondary screen, this 40-inch Insignia keeps the setup straightforward: Fire TV brings streaming apps together, and the Alexa Voice Remote handles searches, playback, and input switching. Its 1080p picture suits typical viewing at this screen size, but it gives up the extra detail of the 55-inch Insignia F50 4K if you sit close or watch lots of high-resolution content. DTS Virtual-X and HDMI ARC offer useful audio flexibility, though the specs do not promise a substitute for a dedicated sound system. Compared with the Samsung F6000, this pick favors Alexa and Fire TV convenience over Samsung’s Tizen features. Its 60 Hz refresh rate and Full HD ceiling make it a practical, modest-screen choice rather than a future-facing centerpiece.
Best for: Buyers furnishing a bedroom, dorm room, or small den who want Alexa voice control and familiar streaming access on a 40-inch screen.
Not ideal for: Shoppers choosing a main living-room TV, sitting close to the screen, or prioritizing 4K detail; the 55-inch Insignia F50 is the better fit for a larger 4K display.
Screen size:40 inchesResolution:1080pDisplay and refresh rate:LED; 60 HzSmart platform:Fire TVVoice assistant:AlexaAudio:DTS Virtual-XConnections:2 HDMI; 1 USBMounting:Table or wall mount; VESA 200 x 200 mm
“Choose this Insignia for a compact Alexa-enabled streaming TV, but pick the F50 if you want a larger 4K screen.”
Hisense 43-Inch S5 DécoTV Series 4K UHD Smart Fire TV with Hi-QLED Color, Dolby Vision and Atmos (43S5QF, 2026 Model)
The Hisense S5 DécoTV is the distinctive small-screen choice here: its Morandi white finish and sculpted central stand make it feel more like a considered part of the room than the straightforward black Insignia F40 or Samsung F6000. Picture features are stronger, too, with 4K resolution, Hi-QLED color, and Dolby Vision giving compatible films and shows more detail and HDR-format support than those 1080p alternatives. AI upscaling can improve the appearance of lower-resolution sources, while MEMC is intended to smooth motion. The tradeoff is that it remains a 60 Hz TV, and its 16-watt, two-channel speakers may not deliver the fuller sound suggested by Dolby Atmos support. It is a table-mount model, so buyers wanting wall installation should check that limitation before choosing it.
Best for: Design-conscious buyers seeking a compact 4K TV for a living area or bedroom, especially those who want a light finish and Dolby Vision support.
Not ideal for: People who need a wall-mounted TV, prioritize fast-refresh gaming, or expect powerful built-in sound; the Insignia F50 offers a larger screen and more connection details for a conventional setup.
Screen size:43 inchesResolution:4K UHDDisplay and refresh rate:QLED, Full Array; 60 HzHDR formats:Dolby Vision, HDR10, HDR10+, HLGMotion enhancement:MEMCSmart platform and voice control:Fire TV; AlexaAudio:Dolby Atmos; 2.0-channel speakers; 16 wattsMounting:Table mount
“Pick the Hisense S5 for a stylish compact 4K set with Dolby Vision, not for wall mounting or high-powered built-in audio.”
Samsung 40-Inch Class F6000 Full HD Smart TV (2025)
The Samsung F6000 makes sense for buyers already using Samsung devices or drawn to Tizen, mobile screen mirroring, and access to streaming apps and free channels. Its HDR10+ and PurColor picture enhancements set it apart from the similarly sized Insignia F40, although both are limited to 1080p and 60 Hz. Object Tracking Sound Lite aims to make audio seem more connected to on-screen action, while the listed 20-watt, two-channel output gives it a clear power specification. Still, neither feature replaces a separate sound system, and this set does not offer the F40’s stated Alexa remote controls or Fire TV interface. For Black Friday shoppers choosing a compact screen, the decision is less about resolution and more about platform preference: Samsung’s Tizen and mirroring versus Insignia’s Alexa-centered Fire TV experience.
Best for: Samsung device owners and viewers who want a compact Full HD TV with Tizen, HDR10+, and mobile screen mirroring.
Not ideal for: Buyers seeking a 4K screen or Alexa voice control; the Hisense S5 offers 4K in a nearby screen size, while the Insignia F40 is the clearer Fire TV alternative.
Screen size:40 inchesResolution:1080p Full HDDisplay and refresh rate:LED; 60 HzHDR format:HDR10+Smart platform:One UI TizenAudio:2-channel speakers; up to 20 WConnectivity features:Wi-Fi; mobile screen mirroringSecurity:Samsung Knox Security
“Choose the F6000 if Tizen and Samsung-friendly screen mirroring matter more than 4K resolution or Fire TV’s Alexa-focused controls.”
Roku Select Series 40-Inch 1080p Full HD Smart TV
For buyers who value an uncluttered streaming interface, the Roku Select is the most platform-focused 40-inch option in this group. Its Roku TV apps and free live TV are paired with a voice remote, while Bluetooth headphone mode lets one person listen privately without relying on the TV speakers. Apple AirPlay 2 and Miracast also make sharing from compatible phones and computers more flexible than the Insignia F40’s listed connectivity. The picture remains 1080p at 60 Hz, though, and its 250-nit maximum brightness and HDR10 support do not make it a compelling pick for bright-room HDR viewing. Compared with Samsung’s F6000, it trades Samsung-specific features for broader voice-assistant compatibility and Roku’s interface. Three HDMI ports are a practical advantage over the F40’s two.
Best for: Viewers who want a straightforward Roku interface, private Bluetooth headphone listening, and phone-to-TV sharing in a 40-inch set.
Not ideal for: Buyers prioritizing 4K detail, stronger HDR performance, or motion-enhancement features; the 43-inch Hisense S5 adds 4K and broader HDR format support.
Screen size:40 inchesResolution and refresh rate:1080p Full HD; 60 HzMaximum brightness:250 nitsHDR format:HDR10Connectivity:Wi-Fi; Bluetooth 5.2; USB-AHDMI and USB ports:3 HDMI; 1 USBScreen mirroring:Apple AirPlay 2; MiracastVESA mount standard:200 x 300 mm
“Choose the Roku Select for easy streaming, headphone listening, and sharing features, but look to the Hisense S5 for a more capable 4K picture.”
Insignia 55-Inch F50 Series 4K UHD LED Smart Fire TV with Alexa Voice Remote (NS-55F501NA26)
Among these five, the Insignia F50 is the clearest choice for buyers who want a 55-inch 4K screen without moving to a premium feature set. Its 4K resolution, HDR10, and upscaling give compatible content and lower-resolution sources more room to show detail than the 1080p Insignia F40, Samsung F6000, or Roku Select. Fire TV, Alexa voice control, and free ad-supported content keep everyday streaming simple, while three HDMI ports and varied connections help accommodate consoles, audio gear, and older devices. Its 60 Hz native refresh rate and 300-nit maximum brightness set limits for fast motion and HDR impact, and the listed 10-watt speaker output makes a separate audio setup worth considering. The Hisense S5 supports more HDR formats, but it is a much smaller screen.
Best for: Households upgrading to a larger main-room TV that want 4K resolution, Alexa voice control, and broad device connectivity.
Not ideal for: Buyers who need a high-refresh display, especially vivid HDR in a bright room, or strong built-in sound; the Hisense S5 lists Dolby Vision and Atmos, while this Insignia has more modest brightness and speaker output.
Screen size and resolution:55 inches; 4K UHD (2160p)Display and native refresh rate:LED; 60 HzHDR format and brightness:HDR10; up to 300 nitsMotion enhancement:120 Hz Motion RateSmart platform and voice assistant:Fire OS; AlexaAudio:DTS Virtual:X; Dolby Digital; up to 10 WConnections:3 HDMI; composite AV; digital optical; USB; headphone jack; coaxial; Ethernet; Wi-FiWall mounting:VESA 200 x 200
“Pick the F50 for an accessible 55-inch 4K Fire TV setup, but choose another model if stronger HDR, faster refresh, or built-in audio is your priority.”
Insignia 40″ Class F40 Series 1080P Full HD Direct LED Smart Fire TV with Voice Remote and Alexa
For a Black Friday TV shortlist, I’d put this 40-inch Insignia near the top for a bedroom, dorm, or secondary room where 4K matters less than straightforward streaming. Its 1080p Direct LED display offers a clear Full HD picture at this size, while Fire TV and the Alexa voice remote make finding shows and controlling playback less dependent on menu-by-menu browsing. AirPlay 2 and Bluetooth audio add useful ways to share content or listen privately.
Compared with the Hisense 40-Inch QD4SR, this model is a better fit for buyers already using Amazon’s streaming ecosystem; the Hisense counters with Hi-QLED color and Roku’s interface. The Insignia’s main compromise is its two HDMI ports, which can feel limiting if a console and multiple other devices need to stay connected. It is Full HD, not a future-proof 4K centerpiece.
Best for: People furnishing a bedroom, dorm, or guest room who want a compact Fire TV with Alexa voice control and AirPlay 2.
Not ideal for: Buyers planning a large living-room setup, seeking 4K detail, or connecting several HDMI devices at once.
Screen size:40 inchesResolution:1080p Full HDBacklight:Direct LEDSmart platform:Fire TV OSVoice remote:Alexa-enabledHDMI inputs:2, including 1 with eARCWireless features:Dual-band Wi-Fi and Bluetooth audioAirPlay:Apple AirPlay 2 supported
“Choose this Insignia for an affordable-feeling, compact Fire TV setup where easy streaming matters more than 4K or extra HDMI ports.”
TCL 65-Inch 4K UHD Smart LED TV (65S425)
The main reason I’d shortlist the 65-inch TCL 65S425 for Black Friday is its combination of a large 4K screen, Roku TV, and a notably broad set of connections. The extra screen area suits shared movie nights and sports viewing, while three HDMI ports, Ethernet, optical audio, and a headphone output make it easier to build around existing devices. Roku’s interface also keeps major streaming services and live content together without tying the choice to Fire TV.
Compared with the Hisense 55-Inch E6SR, the TCL gives you a larger screen and more listed physical connections, while the Hisense adds Dolby Vision, Hi-QLED color, and gaming features such as VRR and ALLM. The TCL’s HDR10 support is less format-flexible, and its listed 8-watt stereo audio may leave movie watchers wanting a soundbar. I’d also verify the mounting pattern before buying: the supplied data lists conflicting VESA measurements.
Best for: Households seeking a 65-inch Roku TV with 4K resolution, wired-network support, and connections for several home entertainment devices.
Not ideal for: Viewers prioritizing Dolby Vision, built-in room-filling sound, or a clearly documented VESA mount pattern.
Screen size:65 inchesResolution:3840 × 2160 (4K UHD)Display technology:Direct LEDHDR format:HDR10Smart platform:Roku TVRefresh rate:120 Hz CMI (listed)HDMI inputs:3Networking:Dual-band Wi-Fi and EthernetAudio:Two-channel, 8 W
“Pick the TCL if screen size, Roku, and connection options matter more to you than richer HDR formats or stronger built-in audio.”
Hisense 40-Inch QD4SR Series Hi-QLED Full HD Smart Roku TV
This Hisense makes more sense than a basic compact TV for shoppers who want Roku’s simple layout but also care about vivid color. Its Hi-QLED display and Full Array LED backlighting are pitched for more colorful everyday viewing, and Roku OS brings streaming apps, live TV, and free content into one familiar interface. At 40 inches and 1080p, it fits a bedroom or smaller den without asking buyers to pay for screen resolution they may not notice at that distance.
Against the Insignia 40-inch F40, the Hisense favors Roku, Hi-QLED color, and Dolby Audio, while the Insignia is the stronger match for Alexa users and adds AirPlay 2 and Bluetooth audio in its listed features. The Hisense remains a 60 Hz Full HD TV, so it is not the pick for 4K detail or high-refresh gaming. Its listed 14-watt stereo output is useful context, but buyers seeking cinematic sound should plan for external audio.
Best for: Roku users furnishing a bedroom or small living space who value colorful Full HD viewing and straightforward streaming.
Not ideal for: Buyers who need 4K resolution, a higher refresh rate for gaming, or confirmed included remote batteries.
Model:40QD4SRScreen size:40 inchesResolution:1080p Full HDDisplay:Hi-QLED LCD with LED backlightingRefresh rate:60 HzHDR format:HDR10Smart platform:Roku OSAudio:Dolby Audio, stereo 2.0-channel speakers, 14 WPower consumption:70 W
“Choose this Hisense for a compact Roku TV with color-focused features, but move to a 4K model if sharper detail or gaming performance is your priority.”
Hisense 55-Inch E6SR Series Hi-QLED 4K UHD Smart Roku TV (55E6SR, 2026 Model)
The 55-inch Hisense E6SR is the more balanced choice for a typical living room if you want 4K detail, Roku, and gaming features without stepping up to a 65-inch screen. Dolby Vision, HDR10, and HLG cover several HDR formats, while AI 4K upscaling can improve the appearance of lower-resolution material. For compatible games, Game Mode Plus includes VRR and ALLM, features that can help gameplay feel more responsive than on the 40-inch Hisense QD4SR.
That smaller QD4SR is a better fit for tight spaces and straightforward Full HD viewing; the E6SR’s appeal is its larger 4K picture and broader feature set. Compared with the 65-inch TCL 65S425, the Hisense trades screen area for Dolby Vision, Hi-QLED color, and gaming-oriented options. Its 60 Hz refresh rate still sets a ceiling for motion, so it is not aimed at buyers seeking a high-refresh display for demanding competitive play.
Best for: Living-room viewers who want a 55-inch 4K Roku TV with Dolby Vision, AirPlay, and gaming features for compatible consoles.
Not ideal for: Competitive gamers seeking a high-refresh panel or buyers who need a larger 65-inch screen for a wide viewing area.
Model:55E6SR, 2026Screen size:55 inchesResolution:4K UHDDisplay:Hi-QLED with Direct LED backlightRefresh rate:60 HzHDR formats:Dolby Vision, HDR10, HLGSmart platform:Roku TVGaming features:Game Mode Plus, VRR, ALLMAudio technology:DTS Virtual:X
“Choose the E6SR if you want a mid-size 4K Roku TV with Dolby Vision and useful gaming options, rather than maximum screen size or high-refresh motion.”
Samsung 65-Inch M70H Series 4K Mini LED Smart TV (2026)
For shoppers aiming high on screen size and HDR brightness, the 65-inch Samsung M70H brings together 4K, Mini LED backlighting, HDR10+, and a listed peak brightness of 1,000 nits. That combination is aimed at bright highlights and stronger contrast than the simpler Direct LED approach in the TCL 65S425. Samsung TV Plus and Gaming Hub also give the TV a wider role beyond connected devices, though network-based smart services require both internet access and a Samsung Account.
The gaming pitch needs a close read: the panel is listed at 60 Hz, with DLG motion enhancement up to 120 Hz, and that mode reduces image sharpness. Its software-based Mini LED dimming also differs from hardware-based full-array local dimming, so I would not treat the Mini LED label alone as a guarantee of precise zone control. Compared with the 55-inch Hisense E6SR, the Samsung offers a bigger screen and higher listed brightness, while the Hisense names Dolby Vision and VRR/ALLM.
Best for: Samsung ecosystem users seeking a large 4K screen with bright HDR highlights, built-in streaming channels, and a central gaming hub.
Not ideal for: Viewers who require Dolby Vision, sharp native 120 Hz gaming, hardware-based full-array dimming, or smart features without an account.
Model year:2026Screen size:65 inchesResolution:4KBacklight:Mini LED with software-based dimmingHDR format:HDR10+Refresh rate:60 Hz; DLG motion enhancement up to 120 HzMaximum display brightness:1,000 nitsSmart features:Samsung TV Plus, Gaming Hub, Knox SecurityConnectivity:Bluetooth, HDMI, USB, Wi-Fi
“Pick the M70H for a bright, large Samsung 4K setup and integrated gaming services, but skip it if you need native 120 Hz clarity or Dolby Vision.”
How We Picked
I ranked these TVs around the decisions that matter during Black Friday shopping: screen size and resolution, display technology, smart platform, and how well each model’s feature set fits a likely room and viewing routine. I gave more weight to products that combine a useful everyday screen size with 4K resolution and a differentiating display feature, while also distinguishing platform-focused picks from display-focused ones. The list includes compact Full HD sets and larger 4K models because the right fit depends on room and use, not screen size alone.
The ranking reflects buyer fit, not a claim that one specification makes a TV best for everyone. Mini LED and QLED models sit higher for shoppers seeking more advanced display technology; straightforward LED and Full HD options remain relevant for secondary rooms or simpler viewing needs. I also considered the tradeoffs between Roku, Fire TV, Google TV, and Samsung’s platform, along with the consequences of choosing a 40-, 43-, 55-, or 65-inch screen. No current deal price is assumed: shoppers should compare the live listing, model year, and exact specifications before purchasing.
Factors to Consider When Choosing Black Friday Smart TV Deals
Black Friday TV shopping can reward a clear plan more than a long feature checklist. I’d start with the room and viewing habits, then decide which picture features and smart platform are worth paying for. These checks can prevent common mismatches that are easy to overlook when a deal focuses attention on a single headline specification.
Match Screen Size to Viewing Distance
A bigger screen is not automatically a better fit: it needs to work with your seating distance, furniture, and the room’s layout. Measure the available width before shopping, and account for the stand or wall mount rather than relying only on the advertised diagonal size. A 65-inch TV can make sense in a spacious living room, while a 40-inch set may be easier to place in a bedroom or apartment. If you are between two sizes, think about what you watch and how often more than one person watches together. Avoid buying the largest model simply because it appears to offer the most screen for the deal; placement and viewing comfort matter more over time.
Choose Resolution for Your Screen and Content
Resolution describes image detail, but its practical value depends on screen size, viewing distance, and what you watch. The lineup includes 4K models as well as Full HD sets, including several compact options, so do not infer resolution from size or product family. 4K can be a sensible choice for a main TV if you watch high-resolution streaming or want more flexibility for future content. A Full HD model may be a reasonable fit for casual viewing in a smaller room, especially if the screen is viewed from farther away. Check the exact model listing and source-device support before paying extra for a resolution your usual content or setup may not use.
Treat QLED and Mini LED as Different Upgrade Questions
QLED and Mini LED describe different aspects of a display, so they should not be treated as interchangeable badges. QLED is associated with color performance, while Mini LED refers to the TV’s backlighting approach; the models in this roundup use these labels in different combinations. Ask what you want from the upgrade: richer color, a more advanced backlight, or simply a dependable screen for everyday viewing. A premium display feature may matter more for a main room where you watch films and shows often than for a rarely used secondary TV. Compare the full model specifications rather than choosing based on one term on the box.
Pick the Smart Platform You Will Actually Use
The smart platform affects daily use more than a spec sheet suggests: it shapes app access, search, recommendations, and how easily household members can find a show. This group includes Roku, Fire TV, Google TV, and Samsung smart TV models, so shoppers have several interface styles to compare. If you already use a streaming device or voice assistant, check whether the TV’s built-in system complements it or adds little value. Consider who will operate the TV, since a familiar menu can matter more than a small difference in display features. Also check that your essential apps and any desired casting or voice features are supported on the exact model.
Compare the Full Black Friday Listing, Not Just the Headline
Deal pages can make two TVs look equivalent when their model numbers, screen sizes, or resolutions differ. Verify the exact model identifier, screen size, resolution, and smart platform before comparing listings, especially when a series name appears across several versions. Check what is included in the box and whether the listing describes the same model year as the product you intend to buy. Read the return window and delivery details before ordering a large screen, since a low-friction return matters if the TV does not suit your room. I would compare the full feature set and terms rather than treating a promotional label as proof that one model is the better buy.
Decide Whether a Premium Feature Will Earn Its Place
Paying more for an advanced display is easiest to justify when the TV is a primary screen and you will regularly use it for content that benefits from better picture hardware. For a bedroom, guest room, or occasional viewing space, a simpler set may do the job without adding features you rarely notice. Consider your content mix, viewing hours, and how long you expect to keep the TV before choosing an upgrade. A larger screen and a more advanced display are separate spending decisions; you may prefer one without needing the other. Make a short list of features you will use, then judge each Black Friday listing against that list rather than upgrading by default.
Frequently Asked Questions
Should I choose the Samsung 55-inch M80H or the TCL 55-inch T7?
I would choose between them based on display priority and smart platform, not just their shared 55-inch size. The Samsung M80H is the pick to examine if Mini LED is your main priority, while the TCL T7 offers QLED and Google TV for shoppers who favor that interface. Check the exact listing for each model’s complete specifications, since series names alone do not describe every feature. Think about which TV will be your main screen and how much you value a more advanced display. If you are satisfied with your current streaming setup, the platform difference may matter less than screen performance and fit.
Is a 40-inch Full HD TV enough, or should I get a 4K model?
A 40-inch Full HD TV can be a reasonable choice for a bedroom, secondary room, or casual viewing setup. A 4K model may make more sense if you sit close, watch a lot of high-resolution content, or want to prioritize resolution in a main viewing space. This roundup includes compact Full HD options alongside a 43-inch 4K Hisense, which makes it clear that shoppers can find different resolution choices in a similar size range. Check the precise model and resolution rather than relying on the screen size in the product name. Your viewing distance and content habits should guide the decision.
Which smart TV platform should I choose if I already use a streaming device?
If you already rely on a streaming device, first check that the TV supports the apps and connections you use; you may not need to make the built-in platform your main deciding factor. A familiar interface can still be useful for other household members or for quick access when the external device is not in use. This lineup offers Roku, Fire TV, Google TV, and Samsung smart TV options, so there is no single platform choice that suits everyone. Think about the apps, voice controls, and search experience you use most often. Avoid paying extra for platform features that duplicate a device you plan to keep connected.
When does a 65-inch TV make more sense than a 55-inch one?
A 65-inch TV makes more sense when your room can accommodate its width and your seating distance suits a larger screen. The roundup’s 65-inch options include a TCL 4K LED model and a Samsung Mini LED model, so the choice also involves display features rather than size alone. A 55-inch set may be easier to place in a smaller room and can leave more flexibility around furniture. Measure the TV area and check the actual dimensions, including the stand, before ordering. Choose the larger size because it fits your viewing setup, not simply because the diagonal number is bigger.
What should I verify before buying a TV listed as a Black Friday deal?
Confirm the exact model number, screen size, resolution, display type, and smart platform on the product page before placing an order. Some product families include different sizes or resolutions, and a similar series name does not guarantee the same specification set. Check delivery, return terms, and what accessories are included as well, especially for a large TV that may be difficult to move. Compare the listing against your room and your must-have features rather than focusing only on deal language. If an important specification is missing or unclear, verify it before buying.
Conclusion
For a main living-room TV, I’d start with the Samsung 55-Inch M80H as the best overall pick for shoppers who want 4K and Mini LED at a broadly useful size. The best value depends on the live listing and your priorities, but the Insignia 55-Inch F50 is worth comparing if you want a larger 4K Fire TV without making Mini LED or QLED your main requirement. For the best premium choice in a larger room, consider the Samsung 65-Inch M70H; for a simpler start with a familiar interface, the Roku Select 55-Inch 4K QLED is my best for beginners pick. If you need a compact TV, compare the Hisense 43-Inch S5 DécoTV for 4K against the 40-inch Full HD sets for smaller spaces and simpler viewing. Match the final choice to your room, preferred platform, and the exact specifications shown in the deal listing.