From bold type and juicy colourways to signage made from offcuts, Crown Creative’s branding for Piquette celebrates imperfection with polish. It captures the charm of Oregon’s natural wine scene and the spirit of slow, soulful… Read More »Crown Creative crafts a relaxed yet refined identity for a boutique hotel in Oregon’s wine country
The luxury self-tanning brand’s refreshed identity is defined by an elevated, Riviera-inspired look. Luxury self-tanning brand St Tropez has revealed a refreshed brand identity in collaboration with Fold7Design, reaffirming its position as the go-to name… Read More »Fold7Design develops sun-kissed identity for St.Tropez
To help protect children in the digital world, SafeToNet needed a brand with emotional power and technical credibility. The result? A bold, human-centred identity for HarmBlock—created not by a big-name agency but by a tight-knit… Read More »How a collective of independent creatives built the HarmBlock brand
This industry perspective is by Sarah Williams, co-CEO of Beardwood&Co and the president of AIGA NY. I started my design career by landing an internship at a top agency in New York City. It felt… Read More »Finding My Design Community: How AIGA NY Became a Lifeline
Greed, the typeface, is good. Greed is pompous, ostentatious, and rude—a critical expression of our basest societal instincts. It is a bold, big-shouldered, unapologetic, and maximalist typeface, perfectly positioned for 2025, the year of more… Read More »Greed is a Maximalist Typeface Inspired by US Currency
Debbie Millman’s ongoing project “What Matters,” an effort to understand the interior life of artists, designers, and creative thinkers, is now in its third year. Each respondent is invited to answer ten identical questions and… Read More »What Matters to Jeff Walker