Behavioral inertia has become a buzzword in marketing, often associated with the stubborn action (or inaction) of a target audience. As anthropologists, hosts Sonika Garcia and Gabe Cummings are often approached with the challenge of… Read More »Behavioral Inertia: Our Irrational Desire for Comfort
Pepe the Frog is a non-affiliated comic character and internet meme created by cartoonist Matt Furie. A green anthropomorphic frog with a human body, Pepe originated in Furie’s 2005 original webcomic Boy’s Club. He also… Read More »The Daily Heller: Pepe, a Frog That Was Wronged by the Right
In this edition, part of our Visibility & Representation theme, we speak with Adrienn Major, founder of production agency POD LDN, about self-promotion, mentorship, and the importance of creating space for small studios in industry… Read More »Adrienn Major on showing up, speaking out, and why representation starts with access
Koto Motion Director Santiago Avila explores how motion has evolved from an afterthought to a strategic necessity, why brands should invest in motion-first identities, and what the future holds for dynamic branding. It’s no secret… Read More »Motion branding’s moment: Why brands need to catch up
A new campaign from Lucky Generals and director Brad Lubin gives a cheeky cultural update to Asda’s iconic value promise, starring a Yorkshire-accented baby with plenty to say. For decades, “That’s Asda Price” has been… Read More »Asda’s talking baby is here to bring ‘That’s Asda Price’ into a new era
With Boston Beer Company’s latest release, design agency Thirst has peeled back the noise to create a punchy, pulpy identity for a hard juice brand that invites drinkers to ‘squeeze the most out of life’.… Read More »Thirst brings juicy rebellion to the RTD aisle with Just Hard Squeezed