— The inaugural launch of Chongqing Bay, jointly developed by China Great Wall Asset Management Co., Ltd. and Sunac China, has achieved sales of 181 units, totaling 28,000 square meters in gross floor area and generating RMB 700 million in transaction value. This marks the highest record for first-phase residential sales in Chongqing over the past five years in terms of units sold, area, and value.
“Chongqing Bay is a rare mega-scale mixed-use complex in the core urban area of the country. Its debt structure was extremely complex, and the project faced formidable hurdles in restarting. Yet it holds vital significance for enhancing the city’s iconic skyline and boosting regional economic development,” said an industry expert. “The smooth revitalization and strong sales rest on a tripartite collaboration among central state-owned enterprises, local governments, and private developers—setting a benchmark for property developers and AMCs joining forces to unlock high-quality assets.”
In this revitalization, each party played to its strengths: central SOEs provided stability, the private developer handled operations, and the government offered regulatory support. The Nan’an District Committee and District Government established a dedicated task force, leading a three-year effort to formulate and implement a market-oriented restructuring plan. China Great Wall Asset Management tailored a comprehensive solution combining debt restructuring, new financing, and co-branded development.
As the market-oriented operating lead, Sunac leveraged its six core capabilities—synergistic integration, operational quality control, extreme product craftsmanship, marketing coordination, systemized service, and team execution—to translate policy, capital, land, and other resources into tangible outcomes. This revitalized the project’s value and demonstrated Sunac’s extensive experience and integrated competence in turning around large-scale, complex projects.
Located on the last pristine plot in Chongqing’s “Two Rivers and Four Banks” core area, the project commands sweeping views of the confluence of the Yangtze and Jialing rivers, surrounded by the three major CBDs of Jiefangbei, Jiangbeizui, and Danzishi. Given such irreplicable natural endowment, Sunac adopted a “tailor-made, no-copy” design philosophy. Through over 30 iterations of master planning and hundreds of rounds of fine-tuning floor plans, the bespoke product system has comprehensively elevated the quality standards of high-end residences in Chongqing.
Recently, the nearly 30,000-square-meter panoramic show area made a stunning debut, showcasing extreme product strength and delivery capability. The architecture features a super-fluid aesthetic facade, a 75% ultra-high window-to-wall ratio, and 270° column-free panoramic views, maximizing the city’s scarce scenic resources. With a luxurious 3.3-meter floor height and LDKG integrated grand living spaces, the design redefines high-end social living patterns. The interiors are finished with Bvlgari-inspired stones and imported European wood veneers, paired with KNX whole-home intelligence and globally renowned brands such as Hansgrohe, Duravit, AEG, and Bosch—perfectly catering to the needs of Chongqing’s top-tier clientele.
Chongqing Bay also offers an exclusive high-end lifestyle ecosystem and service system. The super clubhouse matrix, spanning over 12,000 square meters with a “1+7+X” configuration, includes a riverside swimming pool, private dining halls, fitness center, SPA, all-age podium-level clubhouse spaces, meeting the diverse needs of elite residents for self-use, socializing, and asset allocation. The dual international certification of “International Butler + Golden Key International Alliance” elevates the Guixin Liyu full-cycle service, adding long-term value to both living experience and asset appreciation through premium soft-service extensions.
Chongqing Bay exemplifies Sunac’s successful drive to revitalize quality projects. Since the start of the year, Sunac has achieved remarkable results in multiple revived projects across core cities including Chongqing, Beijing, Xi’an, Tianjin, and Wuhan, becoming a typical representative of “market hit upon launch” for revitalized properties.
Early in the second half, Sunac One Courtyard topped Beijing’s new-home sales chart for units priced above RMB 30 million in July, giving the capital’s luxury market a strong start. Xi’an Sunac Chun Teng Zhi Yu recorded an 83% first-phase absorption rate, ranking No.1 in both visits and transactions in the Gangwu District for June. Meijiang One Courtyard claimed the top spot in Tianjin’s flat-sales above 200 sq.m. for June, sweeping all three crowns in transacted area, units, and value. Sunac Optics Valley One Courtyard registered 363 online contracts in the first half, ranking first in sales volume among projects priced above RMB 20,000 per sq.m. in Wuhan.
Meanwhile, Sunac’s exploration of entrusted development and sales has also shown promise. In Wuhan, the entrusted project Lakeside Daguan delivered a strong performance, topping the June residential online contract rankings in Jiangxia District—fully validating the market competitiveness of its light-asset operation model.
Amid ongoing market volatility, ample and high-quality land reserves remain a solid foundation for developers to stabilize their core business. By the end of 2025, Sunac held approximately 108 million square meters of total land reserves, nearly 70% located in tier-1 and tier-2 cities. Going forward, Sunac will focus on about 100 key projects, devising targeted restructuring plans based on each project’s specific circumstances, and actively introducing new capital from AMCs and partners for revitalization.
Having successfully navigated the dual challenges of debt restructuring and guaranteed delivery, Sunac is now steadily advancing into a new phase of operational recovery. Its cumulative strengths in product craftsmanship, delivery capability, and operational execution, coupled with deep trust from financial institutions and partners, constitute a distinctive competitive edge in the current market environment. This will also help pave a replicable path for other developers seeking to break through industry headwinds.
Contact Info:
Name: Mr. Wang
Email: Send Email
Organization: Chongqing Changrong Real Estate Development Co., Ltd.
Website: https://www.sunac.com.cn/
Release ID: 89197968
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