The holiday season is upon us! Are you considering Christmas clothing for business success this year? It’s the time when marketers put in extra effort to create something that vibes with the holiday spirit. The custom clothing trend keeps on driving attention year-round. People love to send custom clothes to their teams, family members, and friends despite considering traditional gifts.
And as a brand, if you’re planning to boost brand awareness, there are many other ways to spread the word about your business. For instance, get your employees to wear custom team clothing. Such clothing with your company logo and printed Christmas images or symbols will also boost your brand visibility.
You can drive customer attention by distributing promotional giveaways like T-shirts, hoodies, personalized hats, backpacks, and more. This is an excellent idea for festive branding to boost your business recall among the target audience.
The Impact of Festive Branding
Festive branding is an effective marketing strategy that businesses explore regularly. People tend to be in a joyous mood during the festivals. They just want to celebrate the day to make it memorable. This is the occasion when brands can make their offerings more visible.
Here is how festive branding impacts your business:
Generates brand awareness
The holiday is the best time to promote your products and services. Almost everyone goes shopping to buy gifts and other products. Since they will likely visit your store, you can offer promotional giveaways with your logo design or message as freebies. This will help build a strong relationship and let customers know who they are dealing with. Even after the holiday season is over, the freebies will remind them about your brand and boost your recognition.
Targets new customers
Many people may not be familiar with what products you sell and what your brand is all about. But, with festive branding, you can introduce your brand to them as they eagerly seek unique products.
Makes your customers feel special
The purpose of festive branding is to make your target customers feel special. This is the time to convey that their loyalty is valuable to your business. You can create holiday special packaging, logos, leaflets, etc., to please your target customers. Colors and text are also involved in conveying the festive spirit, which is yet another way to let them feel special. You can distribute special coupons or discount offers for their brand loyalty throughout the year.
Humanizes your company
Another impact of festive branding is making your brand look and behave more like a human. That is an opportunity to show that real people run your company. It is more about humans and less about automation through machines.
Your company should be doing some charitable work to win the hearts of your customers. You can sponsor an event of public interest. There are many opportunities to explore to humanize your brand when people are in a festive mood.
Understanding Your Brand’s Christmas Spirit
What precisely is the Christmas spirit of your brand? That is the question to answer before setting out on a branding campaign. Christmas spirit implies the activities people generally like to follow on this day. These activities include decorating a tree, playing Christmas music, making cookies, and watching a movie related to the festival.
So, determine your brand’s activities to mark the holiday spirit. Your company can involve employees and others in those activities. Ensure that whatever you do is related to your brand personality and message. That will help align the spirit of the festival with your brand.
One of the favorite activities that your brand can undertake is to make your employees and public wear some exciting clothes with Christmas themes. You should pick trendy clothing ideas to promote your brand, exploring the day’s spirit.
Trendy Christmas Clothing Ideas for Entrepreneurs
Christmas is one festival celebrated worldwide. Therefore, the occasion is also an opportunity to explore unique ideas of Christmas clothing for business success. These new ideas can boost entrepreneurs.
Here are some ideas entrepreneurs can try for brand promotion during Christmas time:
T-shirts are popular casual wear that people like to wear for comfort and to make a fashion statement. This soft-style unisex t-shirt depicts the joyous mood of people and festive spirit through an illustration. There is an illustration of two Santas dancing and enjoying. Such custom t-shirts help enhance your market reach vibing with festive spirit.
Your small business can also save money on creating t-shirt designs for Christmas. All you should do is access an online t-shirt maker. It will create a design relevant to the festive season based on your brief in minutes.
This premium hoodie will also make trendy and stylish Christmas clothing. The hoodie illustrates a Santa with goodies in his bag for distribution. You can also have this hoodie for its 52% airlume combed ring-spun cotton fabric and 48% poly fleece. These custom hoodies are a regular fit and come with side-seamed construction.
This is another trendy crop hoodie with the Christmas spirit. If you want a text-based message printed on custom apparel, this hoodie for women is an ideal choice. This hoodie displays ‘Marry Christmas’ in the classic style of letters.
This sweatshirt is another trendy piece of clothing you can proudly wear on Christmas. The women’s fleece crop sweatshirt illustrates a polar bear carrying a giant Christmas tree and some gifts to distribute. This sweatshirt is a fine combination of fashion and comfort.
Tank tops are amongst the favorite choices of clothes for Christmas. But customize tank tops so that these trendy apparel convey your brand personality and message. This tank top has a simple Christmas tree design and stars with Mary Christmas text in the red and green color scheme.
Are you shopping for a Christmas theme-based bodysuit for your baby? This bodysuit has a cute illustration of a baby with the text ‘All I Want for Christmas is Meow.’ Its fabric is 100% combed ring-spun cotton in a 1×1 baby rib, and the heather color is 88% cotton/ 12% polyester. It has a three-snap closure on the binding and lap shoulders for easy changing.
These are a few of the many trendy Christmas clothing ideas you can shop for. However, develop custom kids’ clothes to make your statement on the festive occasion. That will help you stand out from the crowd.
Personalization and Customization
Personalizing clothing for the festive season is about making the apparel look exclusively designed for you. But what are the best tips to consider? Ensure that such custom clothes designs are unique. They should not be a copy of other such printed messages.
So, strategically pick the elements of colors, fonts, Christmas images, symbols, etc. Since you want to promote your brand, your unique logo must also be part of the design. Therefore, first, take some inspiration by observing many Christmas clothing ideas. Know which are the colors, fonts, and images mainly used during the season. Then, determine which will look unique on your custom clothing when printed.
For easier customization, you can visit POD sites, such as PrintShop by Designhill. This site lets you quickly select from various fonts, colors, Christmas symbols, and other images. Just choose them and see how they make an impression when printed. You can test them on the clothing mockup of your choice. You can also choose to print a Christmas slogan of your own. Then, order the printing, and the apparel will arrive at your address in a few days.
Once you are done with printing your message and images on Christmas clothing, it is time to market them. You should be launching a promotional campaign with a strategy behind it.
Tips for a Successful Christmas Clothing Campaign
Your business intends to market your products or services aggressively in a target market during Christmas through clothing items. But consider these tips for a successful campaign.
Reward your customers
Christmas is the right time for your business to reward its loyal customers. You can give them excellent rewards in T-shirts, hoodies, sweatshirts, tank tops, etc. These are trendy fashion wear. But ensure that such clothes have your brand’s logo design and Christmas images nicely printed.
Deliver the clothing items on time.
Make it certain that the delivery of the clothing items to your customers is much ahead of Christmas. They will wear casual apparel and walk around them days before the festive preparations. Even when delivering these clothes free, they must receive them on the scheduled date. That also helps in generating more sales. Timely delivery will also speak well for your brand.
Decorate your shop for the festive vibe.
Your physical store should express the feel of Christmas at first glance. The online site for clothing and other Christmas gifts must showcase the festive spirit as well. So, decorate it with the festival’s warm red and white colors and related images and symbols. Also, ensure that the overall look and feel are complementary as well.
Convey a festive message.
It would be good if you send a message to the people during Christmas using your clothing items. The festive message should be relevant to what your business is all about. For instance, if yours is a food business, the message could be about spending time with family members, savoring munchies and treats.
Case Studies: Successful Christmas Branding Stories
Many brands across the world have gained much from their Christmas branding campaigns. Such local and global brands adopted a well-thought-out strategy to market their products or services. They mainly targeted the joyous mood of the customers during Christmas.
Here are two examples of how global brands enhance their reach in the markets further during the festive season of Christmas.
Coca-Cola campaign 2020
A great case study of Christmas branding could be that of Coca-Cola. In 2020, the company launched a campaign, “This Christmas, give something only you can give.” It also released a video showing an adventurist suddenly remembering his family at the North Pole.
In another Coca-Cola ad, a father struggles to deliver his daughter’s letter to Santa. He crosses oceans, climbs mountains, and survives icy temperatures. Then, he finally completes his quest when a Coca-Cola Christmas truck appears and takes him home for the festive celebration. The campaign successfully conveyed the message of family togetherness through a video campaign.
The crucial family moments shown in the campaign helped the brand position itself in the market. It also subtly built a loveable but powerful brand image.
Starbucks Christmas campaign 2022
Every year, Starbucks gets into the holiday spirit by launching Christmas-themed cups, cookie-inspired beverages, and festive merchandise. In 2022, the brand got customers into the festive mood by launching unique holiday cup designs. From cozy evergreen to ornament wonder, gift-wrapped magic, and frosted sparkle, the company launched these coffee mugs to elevate the festive sprit of customers all around.
You can get a clear picture of Starbucks’ logo history, its branding strength, and more to devise a holiday marketing strategy for your own brand.
So, if you want to launch your own Christmas campaigns, take ideas and inspiration from above examples. You can also dig deeper and explore other brands’ case studies for ideas.
Christmas is one festive season when businesses develop new strategies to reach people. Local and global companies use the occasion to promote their products or services by winning people’s trust. Clothing is a potent way to build trust for a brand since people like to dress themselves in their own way. You can drive their attention with suitable messages, images, and symbols based on the Christmas theme.