The 80’s inspired Outrun aesthetic, known for its vibrant sex appeal reminiscent of Miami Vice, is brilliantly captured and enhanced by Parisian artist and graphic designer Jiyai Li.
Her work adds a layer of eroticism to the dreamy romance of glowy purples and blues, inviting viewers into scenes filled with suggestive imagery and tactile sensations. Since starting her career in 2020, Li has quickly made a name for herself, collaborating with high-profile clients like Loewe, The New York Times, and Nike. Her art uniquely merges nostalgia with a modern erotic twist, appealing to those enchanted by the neon-lit allure of the past while exploring contemporary themes.