The new 90-day service combines buyer-intent research, competitor search analysis, and content production for Google and AI search.
— B2B SaaS content writer Nathan Ojaokomo has launched the Pipeline Sprint, a 90-day content service focused on helping software companies build visibility around the searches buyers make while evaluating products.
The service combines buyer-intent keyword research, competitor search-gap analysis, and the production of 10 articles based on the opportunities uncovered during the research process.
It reflects a shift in how software buyers research products. Alongside Google, buyers can now use platforms such as ChatGPT, Claude, Perplexity, and Google AI Overviews to compare products, find alternatives, and identify software for specific use cases.
“Search behavior is becoming more fragmented,” said Ojaokomo. “A buyer might start with Google, continue their research in ChatGPT, read comparison articles, and visit review sites before they ever speak to a company. The Pipeline Sprint was built around creating content for those evaluation-stage questions.”
Each engagement starts with research into the language potential customers use when looking for software. Sources can include competitor pages, sales conversations, customer reviews, online communities, existing search data, and bottom-of-funnel keyword research.
The research looks for several types of buyer-intent searches, including product alternatives, software comparisons, category searches, industry-specific queries, and use-case-specific searches.
A competitor search-gap analysis then identifies queries where competitors already have visibility and areas where relevant coverage is limited or missing.
Those findings form the basis of the 10 articles produced during the sprint. Depending on the company and its market, the content may include alternatives articles, comparison pages, category listicles, use-case content, industry-focused articles, and other topics connected to product evaluation.
The articles are also structured for traditional search and AI discovery. The goal is to give search engines and AI platforms clear information about the product, the problems it addresses, its use cases, and how it compares within its category.
Ojaokomo developed the Pipeline Sprint from the research and content processes he uses across B2B SaaS projects and on his own website. He has produced more than 400 articles for software companies, including HubSpot, Zapier, Vimeo, Paddle, CoSchedule, and Sinch.
The launch brings those processes into a defined 90-day engagement, combining the research and writing stages rather than treating individual articles as separate assignments.
The Pipeline Sprint is designed for B2B SaaS companies looking to expand their coverage of searches connected to product research and evaluation.
More information about the service is available on the Pipeline Sprint page.
About Nathan Ojaokomo
Nathan Ojaokomo is a freelance B2B SaaS content writer specializing in bottom-funnel SEO, product-led content, and content designed for visibility across traditional and AI search platforms. His work has included projects for HubSpot, Zapier, Vimeo, Paddle, CoSchedule, Sinch, and other software companies.
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Nathan Ojaokomo
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