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Meet the 2024 PRINT Awards Advertising Jury

If advertising doesn’t make the world go round, it at least makes us look, listen, and (maybe) change the way we think, behave, or buy. In the Advertising category of the PRINT Awards, our jury will evaluate design that helps sell or promote goods, services, entities, or messages. Entries can represent a single entity or a campaign.

For the Advertising category, we’ve called upon a group of jurors who know their way around the subject: leading visual design at one of the industry’s premier advertising agencies, turning a camera’s lens on some of society’s most compelling talents and stories, and advising the world’s best-known brands while serving as a dedicated creative coach and organization builder.

Alisa Wolfson, EVP and Head of Design for Leo Burnett, Chicago, has spent her career fostering collaboration and creative excellence within the agency and the community, promoting design as the ideal vehicle for transforming products, services, processes, strategy, and culture. Through her leadership in Leo Burnett’s U.S. visual design practice (she created the agency’s Department of Design, bringing together a team of design thinkers and visual brand specialists), Alisa oversees brand development for high profile brands and serves many of the agency’s culturally and socially conscious clients. Her work has been recognized with numerous awards and honors, including the inaugural D&AD White Pencil and Best in Show at The One Show Design. The mentor, lecturer, and mother has also been named “Woman to Watch” by Ad Age and been inducted into Chicago’s New City Design Hall of Fame.

Award-winning filmmaker and photographer Catalina Kulzcar has built a body of work imbued with courage, connection, and honesty. The Hungarian-Venezuelan artist is based in New York City, and her work often explores the roles of women in contemporary society, among other themes. Catalina’s work has been published in international publications including The New York Times and C41, and her portrait subjects include well-known musicians, artists, social entrepreneurs, and many others. She has served as cinematographer for short films “Lindsay, Lindsey, Lyndsay,” “Can Love Hate,” and “Garúa.” Catalina’s documentary projects include “Bola!” and “Daisy,” which celebrated its world premiere at Hungary’s Zsigmond Vilmos Film Festival in October 2023 and has since appeared at several other film festivals.

CEO, CCO, and Chair are some of the titles Rob Schwartz has earned over his distinguished career. The latest is Performance Coach at TBWA, building on previously held leadership roles including CEO of TBWA/Chiat/Day New York (where he oversaw a period of growth so remarkable it became the subject of a Harvard Business School case study) and CCO of TBWA/Chiat/Day Los Angeles. Rob’s client list includes blue-chip brands like Nissan, McDonald’s, Pepsi, and Visa, among many others. Equally impressive is his catalog of honors and awards, whose highlights include Grand Effie’s, Cannes Lions, One Show pencils, and being named “Leader of the Year” by ThinkLA and one of Adweek’s “25 Voices to Follow in Social Media.” During the other hours, Rob spends time with his family and dog, serves on the boards of the 4As and City College of New York (BIC Program), and recently cofounded a program called Coaching for Creativity with the One Club.

In addition to Advertising, this illustrious team will also evaluate entries in Editorial and Photography. Last year’s PRINT Award winner in the Advertising category was Poster House and Zipeng Zhu for the dazzling suite of visual assets – including a wild posting poster campaign, social media, signage, stage banners, and merchandise – created to promote Poster House’s first block party in Flatiron Plaza. If you’ve got an awesome advertising design, it deserves its own promotion – submit it to the PRINT Awards.

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